Leverage for Entrepreneurs

This one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!

Every product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up

The key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget.

Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process.

Strategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have.

Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?

Early in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth.

Smart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way.

Channels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!

If you aren't in the top three in business, you are left with the scraps! You must define a new category and win it!