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Build a business that gives you more freedom, more money, and more impact! Serial entrepreneur Mike Cooch is constantly on the hunt for strategies that give lifestyle entrepreneurs leverage to get mor... more
FAQs about Leverage for Entrepreneurs:How many episodes does Leverage for Entrepreneurs have?The podcast currently has 51 episodes available.
October 01, 2017Ad stinks? Work on the serviceThis one is for you entrepreneurs running service businesses. I share 'The Service Business Ad Writing Acid Test' from Harry Beckwith's excellent book 'Selling the Invisible'. It's a critical lesson!...more4minPlay
September 29, 2017Critical Moments of TruthEvery product has Critical Moments of Truth. These are moments in the customer experience where the customer is testing you, and if you fail at these moments you kill growth. Win, and growth speeds up...more5minPlay
September 25, 2017Celebrate Your DifferentiationThe key to an effective business strategy is differentiation. But being different isn't enough, you need to celebrate where you differentiate at every possible turn so your customers never forget....more5minPlay
September 20, 2017Focus on the Process!Every entrepreneur has top-line revenue goals, but most don't have enough focus on the process of how they'll achieve those goals. Here's how to create a growth plan with a focus on the process....more5minPlay
September 18, 2017A Great Strategy Has 3 ThingsStrategy can often seem like a distant concept to startup entrepreneurs, but it shouldn't be. A great strategy is critical to success! Here are the three things a great strategy must have....more5minPlay
September 07, 2017Spend MORE to get customers!Instead of focusing on the cheapest way to get new customers, what if you focused on being able to spend more than your competition so you can grow faster and steal market share?...more5minPlay
September 05, 2017Do Things That Don't ScaleEarly in the founding of any new business or idea, its critical that you do things that don't scale. This is a concept made popular by Paul Graham of Ycombinator, and a critical lesson for growth....more5minPlay
September 04, 2017Turn Expenses Into ProfitsSmart businesses look for ways to turn their expenses into profits, sometimes creating huge new opportunities along the way....more5minPlay
September 01, 2017Leverage Channels for GrowthChannels are anyone or anything that has already gathered your ideal audience and will give you access to them. They are key to explosive growth!...more5minPlay
September 01, 2017Be 1, 2 or 3 or get out!If you aren't in the top three in business, you are left with the scraps! You must define a new category and win it!...more5minPlay
FAQs about Leverage for Entrepreneurs:How many episodes does Leverage for Entrepreneurs have?The podcast currently has 51 episodes available.