I learned this rule early in my career, and I think it's been one of the most important - but little known - factors in creating a profitable, scalable service business of any kind.

Digital Agencies, consultants, coaches, and freelancers would all be very smart to pay attention to this rule and adopt it at their business!

I hope you enjoy it!

Mike Cooch

PS – If you're an Agency, consultant, or freelancer that would like to know how to ‘productize’ your services for more profit and scalability, check out Services that Scale – my program where I share the lessons I learned building and selling multiple fast-growth service businesses.

LVRG.com

In this episode, I share a lesson I was reminded of as I watched Apple's recent earnings report announcement.

Their 'wearables' division is growing so fast that it's now bigger than their Mac business, and if split out as a separate company would be one of the 150 largest companies in the world.

That's insane!

It also was a powerful reminder about how you can add huge amounts of profitability to your business.

I hope you enjoy!

Mike Cooch 

LVRG.com

PS - if you want to know how to 'productize' your services for more profit and scalability, check out Services that Scale - my program where I share the lessons I learned building and selling multiple fast-growth service businesses.

Building a business can be an all-consuming combination of sprint and marathon for years on end - it's unlike anything else!

It's only natural that you may need to take a break at some point.

But when? And why?

And does that mean you're just going to sit on a beach for a year, or will you still do something else to be productive?

I took a break from focusing on growing my business for about 18 months, and it was really good for me.

I didn't stop working altogether, I just didn't focus on growth, which requires a different level of energy and focus than just maintaining.

In this episode I share why, and how to consider if and when a break is a good idea for you.

All the best,

Mike Cooch

https://lvrg.com/

Each New Year (and new decade in this case) brings excitement and the sense of having a fresh start.

It acts as a cue for people around the world to spend time reflecting on the past, considering their priorities in the year ahead, and resolving to make specific changes.

And for a period of time, however brief, many people will get better performance from themselves for the days and weeks ahead. Unfortunately, as we all know, for most people that improvement in performance will be temporary.

I believe it's a particularly important learning opportunity for entrepreneurs, who must be able to create their own 'cue' for peak performance each day if they hope to thrive.

I hope you enjoy!

Mike Cooch

https://lvrg.com/

In this episode I share with you what I believe is quite possibly the most important skill that you can learn as an entrepreneur…heck, as a human being!

I’m also going to share with you some of the particular strategies and techniques that I have learned around maximizing the skill.

This audio is from a video I recorded, that you can watch on my youtube channel here: https://youtu.be/-7dtjFV1Noo

Or read the blog post here: http://bit.ly/2UI9554

Let me know your thoughts!

All the best, 

Mike Cooch 

LVRG 

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In this episode I share what I believe may be THE most important lesson I've learned about selling to small businesses:

You MUST focus on a single vertical market (at least until you are doing seven-figures of revenue).

There are so many benefits to doing this. In this episode I share four critical reasons why you need to make this decision to focus and go 'all in' on a single vertical if you hope to compete and thrive when selling to small businesses.

I'd love to hear your thoughts!

All the best, 

Mike Cooch 

LVRG 

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In this episode, I share what in my experience is the #1 factor impacting the rate of profitable growth at your business, particularly if you are running a service business of any type: Agencies, consultants, coaches, etc. 

This single factor may seem obvious at first, and I think that's why entrepreneurs overlook it and don't give it enough attention. But it has tremendous 'downstream' impact throughout your business, and should be your focus, particularly in the earlier stages of your business. 

Enjoy and let me know what you think! 

All the best, 

Mike Cooch 

LVRG 

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