I learned this rule early in my career, and I think it's been one of the most important - but little known - factors in creating a profitable, scalable service business of any kind.

Digital Agencies, consultants, coaches, and freelancers would all be very smart to pay attention to this rule and adopt it at their business!

I hope you enjoy it!

Mike Cooch

PS – If you're an Agency, consultant, or freelancer that would like to know how to ‘productize’ your services for more profit and scalability, check out Services that Scale – my program where I share the lessons I learned building and selling multiple fast-growth service businesses.