The following episode takes place between 11am and 12pm.

Sam and Afam intro the pod with the usual debrief of the previous week. Sam was super productive (pun intended) and Afam shares his experience meeting Kenyan music legends Nameless, Wahu & Nyashinski. The boys reminisce on the old shows they used to watch (24, The Sentinel & MacGyver). They then proceed to talk about local news starting off with Eric Omondi, who in a statement, describes the Kenyan industry as lazy when it comes to mixing, mastering and shooting music videos. He claims that our industry is stunted as a result, and urges us to do better (he also uses this as an opportunity to plug his upcoming music video).

The guys also talk about Elani, and speculate on whether we can expect a comeback from them. Boutross made the news after his passionate Twitter/Instagram rant against Prince Otach, a promoter who organized a UK based show that saw the likes of King Kaka, Femi One & Boutross perform at what was dubbed "the UK's Biggest Diaspora Festival" at the Royal Regency in London. According to Mr. Munene, Prince Otach did not treat them accordingly, and allegedly failed to pay both Boutross and his label mate Dope-I-Mean in full.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Fena Gitu - "Guns & Roses (Yeye) [Prod. Wuodomollo]

In todays episode, Sam and Afam talk about their previous week. They get into a conversation about the notable Afrobeat producers and Afam makes a brazen call. Who do you think will be crowned the #1 Afrobeat producer on the 30% Podcast? On to some sad news, pop icon and legend Tina Turner passed away recently, the boys talk about her legacy and the impact she had on the music industry, they give her her flowers. In the international scene, the Copyright Royalty Board agrees to raise the royalty percentage that songwriters will receive for their art, however the DSP's don't seem to agree with the board about the pay increase. In more news King Kaka, Femi One and others receive praise for their recent show in London. On to local news now, the Talanta Hela Initiative experiences a set back, and Cabinet Secretary for Sports, Youths Affairs, and the Arts, Ababu Namwamba, vows to progress with its launch despite the opposition the Initiative has received. These plus more topics are discussed on todays episode.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Michael Carpenter - "The Steppiest Bunch"

We have a special episode and a first for the 30 Percent Podcast!

In todays episode, Sam and Afam Interview Philip Koth. Philo is an A&R who works with the likes of Buruklyn Boyz, Big Yasa, DAVAJI and others. We talk about how he got started in the music industry, what he believes the job of an A&R is, as well as how the landscape is changing and the different ways to discover new musicians. Philo is listed as a producer on Fred Again's album "Actual Life 2', a song that features Kodak Black. Tune in to find out how he was integral in putting that record together! Philo also gives his predictions on who is up next in the Kenyan music industry. We discuss these and many more!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Spinx Mafia - "PARAMEDICS"

In todays episode, Sam and Afam start by rehashing their weeks. Sam goes into detail about his week which saw him meet the Colombian Vice President, Francia Marquez, as well as a handful of Colombian artists who were in the country looking to collaborate with Kenyan artists and producers. The aim is to foster collaboration between Colombia and the African countries they visited by recording an album that highlights all the countries through a Pan-Africanist lens. The boys also talk about the massive news regarding Sauti Sol who recently announced they would be going on a world tour, followed by an indefinite hiatus. Afam speculates on who might take the mantle as Kenya's next biggest artist post-Sauti Sol. The guys then discuss the news surrounding Ed Sheeran's second win in court, as well as the MCSK news which sees them attain a much sought for license from KECOBO.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Xenia Manasseh - "Temporary Love"

In todays episode, Afam starts off by going on a passionate rant about his Karun x Condense experience. Spoiler alert! He couldn't get in, and was very disappointed, seeing as he was very excited about attending his first Metaverse based virtual event. Sam however, was able to connect to the servers, and gives a brief recap on his experience at the show. The boys mention the huge win for musicians all over the world after a verdict was passed on Ed Sheeran's trial against the Marvin Gaye estate. They also touch on the MCSK/KECOBO/PRISK news from the week, talk about an article that labeled Nyashinski a diva as well as bring light to the unfortunate news surrounding Colonel Mustafa.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Flier - "Real World Internet"

Afam and Sam catch up and talk how they’ve been, they discuss Afams' football team and how he feels about its current state in the league standings. The boys then dive into the news. Sauti Sol gives reasons why they don’t perform in national celebrations - Is the Kenyan government for Kenyan art? Who is the most streamed African artist on YouTube? the boys run down the list. Also, Apple music announces a celebration of African music for Africa month, and more!

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:
Ukweli, KASHA - "Dunia"

In this episode, Sam & Afam catch up and talk about creativity (the conversation gets a little nerdy). It's raining Law Suits! Drake is being sued by an African artist for an uncleared sample on his 2022 release, Honestly, Nevermind. Tennessee rapper Glorilla also caught a lawsuit for allegedly sampling a 1994 rap song, and closer to home, Nonini wins a copyright infringement case against an online influencer, Brian Mutinda. Sam and Afam discuss what they feel should happen in light of all these suits. Also this week, a lot of anticipated music was released. Bensoul dropped "Lion of Sudah", Sauti Sol put out a 4 track EP, and Just a Band gave us new music.. sort of.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:

Bensoul, Xenia Manasseh - "Chizi"

In this episode, Sam & Afam discuss Tedd Josiah's interview where he claims "No one will remember Sauti Sol in 20 years." The boys discuss whether this is true especially within the current digital music landscape. The guys also discuss the speculative article posted on Nairobi News about Bensoul possibly plotting an exit from Sol Generation. Would he thrive on his own, or is he still reliant on the guidance afforded to him by Sauti Sol? Finally, Afam had a DM exchange about, "sampling vs creating beats from scratch," where the person Afam was talking to stated that sampling/using loops equates to beginner music. Sam & Afam share their thoughts on this bold statement.

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Picks:

Afam | Zowie Kengocha - "Fold (Acoustic)"

Sam | RAMIAN - "Phone Calls & Tequila"

In this episode, Afam gives a review of the Netflix documentary, "The Playlist" which details the rise of streaming giant, Spotify. This leads to a talk about gatekeeping within streaming, and the importance of playlisting. Whats the value of a stream, and how much does a Kenyan artist earn from streaming? These questions and more are answered in todays episode!

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:

Hook, Karun, Steph Kapela, Sim Citizen - "Hello Sadness"

In this episode, Sam and Afam catch up and discuss the role A.I. is currently playing in the music industry and speculate on how instrumental A.I. is going to be in shaping the music industry in the future. The boys also briefly talk about their FOMO as regards the Boiler Room event that took place during the week and touch on the different perspectives they observed over Twitter. To cap off the podcast, the boys get into a passionate argument about which cover art they think is the best this year (2023)

The boys also review new music that dropped last week!

To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

Join us for weekly episodes!

Song Pick:

Tokyonite - "Living Hell"