The 30 Percent Podcast

The 30 Percent Podcast

By The 30 Percent PodcastMusicMusic Commentary
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The 30 Percent Podcast episodes

  • Episode 191 | The PBC

    We begin the episode with a recap of our Spotify Greasy Tunes Live show (8:50). After that, we have a conversation guided by entertainment journalist Claris Khalayi about albums and their relevance in todays music scene (15:10) which leads to a conversation about the importance of digital marketing (34:00). We then wrap up the episode with new music releases and our pick of the week (54:52).

    Intro: Nu Fvnk- "Uyu 8"

    Pick of the Week: Shad Mziki - "Ready Set Go" produced by Wuod Omollo

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 14 min
  • Episode 190 | Name and Shame

    We begin with an update on the upcoming live show with Spotify Greasy Tunes (15:18), then an update on the ongoing CMO drama with KAMP and the Recording Industry of Kenya (RIKE) clapping back at KECOBO after their accusations (18:30). After that, another update on AI, as a new labeling system is proposed for songs made with it (29:20), then a review of music that came out this week (42:12).

    Intro: Big Nyagz, Mura, Ayrosh - "Balenciaga"

    Pick of the Week: Ally Fresh, Chris Barr - "Laiti"

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 7 min
  • Episode 189 | Alternative Lil Broism

    We begin the episode with a recap of Savinnah's listening party at the Purple Onion, leading to a conversation about alternative music and how to make it successful (17:27), Next The CMOs are fighting again. KECOBO strips KAMP of their right to collect royalties after they were accused of misusing artist royalties and Afam has a theory that may explain why (37:38). We then wrap up the episode with a review of the music that came out this previous week (48:50).

    Intro: King Kaka - "Shang" produced by DTX

    Pick of the Week: Garvin Mungai - "Doba Noma" produced by Tyrelm

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 14 min
  • Episode 188 | The Broken Hearts Club

    We begin the episode with a recap of the Celebrity Fight Night we attended (3:33), leading to a conversation about artists pivoting to other businesses to make money (16:05). Next, SUNO is paying grants to artists, but should artists give up their rights for the opportunity? (34:19). After that, we go through the week's music releases (50:31).

    Intro: Teekvy - "WHOAMI" produced by BentelyKush

    Pick of the Week: Itha - "Steady" produced by Nicholas Bernyk

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 13 min
  • Episode 187 | Umami

    We begin this episode with a conversation ignited by Mbarathi, a sound engineer in the Kenyan Music Scene, who talked on artists skipping the process, putting optics over development (13:19), then, you can now check if your music is being used to train AI using AI Watchdog (37:32), and finally we wrap up the episode with new music reviews (46:25) and a special announcement! (1:03:48).

    Intro: GTB Emzee - "Talking Stage" produced by August IV

    Pick of the Week: Liboi - "Nairobi" produced by Sharon Ong'ayo

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 12 min
  • Episode 186 | The Run Pun Pod

    We begin today's episode with a recap of We Are Nubia & Cruel Santino at the Jameson Hangout Nairobi Event that Afam was out for (11:20) which leads into a conversation about artists managing other artists (21:37). Next, we talk about the artists not caring about their music releases (36:28), and then wrap up the episode with new music reviews (46:53).

    Intro: Keemlyf - "In Love" produced by MP Jazbeatz

    Pick of the Week: Joh Mistari - "Rekebisha" produced by Kiriama InTheHaus

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 10 min
  • Episode 185 | Love and Yearning

    We begin the episode talking about our experiences at Blankets and Wine over the weekend breaking down some of the things that went well, as well as what we feel could improve (6:11). Next following Nikita Kering's appearance on Mic Cheque, we talk about the pitfalls of child stars and being in the public light early (32:29), then we talk about new music that was released this week (49:51).

    Intro: Ally Fresh, Braines, DJ IV - "Kadenge"

    Pick of the Week: Jua, ISAT IRAT, MR. LU*, Silayio - "Mass High"

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 11 min
  • Episode 184 | Millennial Bonanza

    We begin this episode with some shows Afam attended, leading to a conversation about artist development, and when it should stop (4:18), Next, Fathermoh is suing his label Black Market records for 87 Million (14:02). Following that, we talk about Spotify teaming up with UMG to allow Users to create AI covers and remixes on their platform (33:14), and then we discuss the KULTURE show that took place over the weekend at Carnivore (40:58). We then wrap up the episode with new music reviews (46:02)

    Intro: King Kaka, Iyanii - "Braggadocios" produced by WakaWaka

    Pick of the Week: Fena Gitu, Ariel Wayz - "Call Me" produced by Wuod Omollo 

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 10 min
  • Episode 183 | Bums on Seats (with Muthoni Drummer Queen)

    To commence our shift into video episodes, we sit down with Muthoni Drummer Queen, the artist and visionary behind the cultural staple festival, Blankets & Wine. Bringing 17 years of experience in curating the culture, Muthoni breaks down exactly who Blankets & Wine was originally built for and how Kenyan tastes have matured over nearly two decades. We look ahead at what’s next for the region's live event scene, tackle the role of artists using their platforms for political activism, and get an inside look at the making of her collaborative new album with Blinky Bill, “Now It’s Experience Talking.” Finally, we wrap up with a preview of what to expect at Blankets & Wine’s upcoming June edition.

    Intro: Muthoni Drummer Queen - "Suzie Noma" produced by Hook, GR!

    Pick of the Week: Muthoni Drummer Queen - "Niko Hype" produced by Blinky Bill

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 46 min
  • Episode 182 | Business at the Top, Party at the Bottom

    We begin today's episode by talking about We are Nubia and Xenia's new snippet (7:01), next, an announcement about the podcast (15:53). After that, Bien came under fire for his appearance at the African Forward Concert during President Macron’s visit to Kenya (23:37), then we talk about new music releases (55:47).

    Intro: Jovie Jovv - "Gwangi Freestyle" produced by Lemario

    Pick of the Week: Sabbiti - "Intro H.O.M.S" produced by WOLVE

    To bring more awareness to the different genres of music within the industry we hope to see the artists & songs discussed in the podcast receive the recognition they deserve.

    1 hr 16 min

About The 30 Percent Podcast

From the publisher's feed

The 30 Percent Podcast is a podcast that focuses on the Kenyan music industry. The name is derived from the astonishing stat that between 30% - 40% of music played on Kenyan radio stations is Kenyan.