Human behavior has a deep impact on business. 

In this episode of the Beauty of Conflict, Susan and CrisMarie interview Karl Purcell about behavioral science and its application in understanding human decision-making and product design. Conducting structured experiments can identify the real drivers of consumers’ behavior, so Karl discusses why behavioral science can be very valuable for a developmental product and team communication.

Listen to this episode to learn how to leverage behavioral science in product design!

For the full transcript, show notes, and resources, visit us at https://www.thriveinc.com/the-3b-method-for-changing-behaviors