In this episode, join AWS host Jerry Tejada and expert guest Dusan Odobasic, CTO and Chairman of Threedium, as they explore the cutting edge of immersive retail and 3D e-commerce experiences. From coding at age seven to leading one of the most innovative spatial computing platforms in retail, Dusan shares how Threedium has transformed online shopping for luxury powerhouses like Cartier, Louis Vuitton, Fendi, and Asics. Discover the complete journey from static product photography to fully interactive 3D experiences that customers can rotate, configure, and customize in real-time—all through a web browser. Learn how Threedium's unified workflow addresses the biggest challenges in web-based 3D, from achieving quality thresholds and custom shaders to asset management, analytics, and seamless integration with existing e-commerce platforms.
The discussion reveals exclusive details about Threedium's major product launch at the end of this month, featuring revolutionary AI capabilities that are reshaping the entire 3D workflow. Explore how AI-powered tools now enable users to generate 3D models from simple prompts or images, create professional marketing imagery by placing products in any environment, and even generate production-ready code for custom configurators through natural language. Dusan unveils Project Voice, a groundbreaking vocal interaction system that lets shoppers customize products entirely through voice commands—perfect for the emerging era of spatial computing and AR glasses. The conversation covers unique 3D analytics metrics like "scroll-to-convert" that reveal precisely how customers interact with products, plus real-world applications across fashion, luxury goods, consumer products, and beyond.
Whether you are an e-commerce leader, retail innovator, digital marketing director, brand manager, or technology enthusiast interested in spatial computing and the future of online shopping, this episode offers invaluable insights into how 3D experiences are transforming customer engagement and driving measurable results. Built on AWS and powered by eight years of innovation, Threedium is making immersive retail accessible to brands of all sizes—and 2026 is shaping up to be a breakthrough year for 3D e-commerce.