This week on Stories from the Shelf – Kunal Gupte, CEO of Shipfront.

Kunal’s got an incredible story about turning The Reef building in downtown LA into a fulfillment center, and he lets us in on how well-executed operations contribute to growth.

“In addition to being a great marketer, you also need to be a great operator to drive towards profitability and growth. 

In ecommerce especially, the moment [the customer] receives their package is their first touch with the brand, and you want that to be as perfect as possible.”