This week on Stories from the Shelf – Kunal Gupte, CEO of Shipfront.

Kunal’s got an incredible story about turning The Reef building in downtown LA into a fulfillment center, and he lets us in on how well-executed operations contribute to growth.

“In addition to being a great marketer, you also need to be a great operator to drive towards profitability and growth. 

In ecommerce especially, the moment [the customer] receives their package is their first touch with the brand, and you want that to be as perfect as possible.”

Today on Stories from the Shelf, we’re chatting with Hector Omoigui, senior operations manager for Reel Paper. Reel is a B-Corp certified brand of paper products, sustainably made from bamboo fibers.

The fast-growing company has skyrocketed in popularity among eco-conscious consumers. Once an online-only subscription product, its tree-free toilet paper is now available online and in Target stores nationwide. And, the brand just launched a new paper towel that’s flying off the shelves.

Hector and I discuss a day in the life of a logistics leader – his role and responsibilities, what tools he uses to keep the supply chain running, and how he contributes to the next phase of brand expansion.

He tells us how a retail presence is enabling the brand to differentiate itself on the shelves, and fills us in on what’s next in terms of brand expansion.

And, Hector shares some wisdom, emphasizing the importance of learning and maintaining an open mind as one’s career evolves.

Listen in to hear more!

Check out Reel Paper.

Find Hector Omoigui on LinkedIn.

Today's episode features Shelley Lin, a 30 year supply chain industry veteran and advisor to brands nationwide.

For Shelley, visibility is one of the most powerful tools a supply chain leader can deploy.

We discuss how visibility enabled her to:

Find Shelley Lin on LinkedIn.

Stories from the Shelf is brought to you by Flowspace. Flowspace powers independent, omnichannel fulfillment for scaling brands. Check us out at www.flow.space.

Welcome to "Stories from the Shelf," a podcast sharing behind the scenes stories about how brands grow across retail and e-commerce. 

This episode features Aaron Alpeter, founder of supply chain consulting firm IZBA and an expert in scaling brands to success. 

You’ll hear from Aaron on: 

🛍What it takes for brands to expand from DTC to retail.

💸How to overcome retail fulfillment challenges like chargebacks and understanding the order-to-cash cycle.

📈Key strategies that founders need to adopt to ensure sustainable growth and success in a competitive market.

Plus, Aaron shares his surprising aspiration for retirement – a role that will take him back in time to rewrite history in unexpected ways.

Learn more about Aaron:

https://www.izba.co/

LinkedIn

Twitter/X

Aaron’s podcast: Ecommerce on Tap

Stories from the Shelf is brought to you by Flowspace, the fulfillment platform powering independent, omnichannel fulfillment. Find out more at www.flow.space.