In this interview, indie author and founder of All Write Well, Maria Secoy, shares how she went from teaching to building a sustainable author career—and why book production matters more than marketing when you’re starting out.

We talk about Maria’s “4 books per year” method, how Amazon’s algorithm actually works for indie authors, and why mastering your writing craft and publishing systems is the fastest way to build readership and long-term income.

If you’re a writer who feels overwhelmed by marketing, this conversation will completely shift how you think about growing your author career.

In this episode, we cover:

• Why new authors should focus on book production before marketing
• How the 4-books-per-year strategy helps build momentum on Amazon
• The difference between writing as art vs writing as a business
• What indie authors need to understand about Amazon’s algorithm
• How romance authors (and other genres) use strategic publishing schedules
• Why data, tracking, and analytics matter for long-term success
• How to build an author career that doesn’t lead to burnout

Whether you’re publishing your first book or trying to scale your indie author business, this episode is packed with practical insights and mindset shifts you can apply immediately.

Get in contact with Maria: https://www.allwritewell.com

https://www.youtube.com/@AllWriteWell

Let me know in the comments:

What part of publishing do you find most challenging right now—writing, production, or marketing?