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I read On Writing before Iâd published anything, and like everyone else I came out thinking it was the best book about writing ever written. Iâve just reread it two books later, and itâs a completely different book.
Â
Three things Iâd defend harder than I did the first time. Three I now think are quietly bad advice for anyone who isnât already Stephen King. And one problem the book simply canât help you with.
â¨Timestamps â¨
00:00 It's a different book now
00:26 Why this isn't another summary
01:02 Three things it gets exactly right
07:57 Three that assume a life you don't have
13:00 The thing it can't help you with
17:15 The gap
582 indie authors were surveyed about how their business is really going in 2026. Six habits separate the growing authors from everyone else â but three of them are things growth paid for, not things that caused it, and copying those early is expensive.
Hereâs all six, sorted into what you can start this week and what to leave until later. Plus why the authors earning $2,500â$10,000 a month are the ones struggling most, and the one argument you can stop having entirely.
SOURCES
- Written Word Media, 2026 Mid-Year Indie Author Survey (582 authors) https://www.writtenwordmedia.com/2026-mid-year-indie-author-survey/
- ALLi Self-Publishing Facts (median full-time indie author income) https://www.allianceindependentauthors.org/facts/
Chapters
00:00 Intro
02:27 Who is growing?
05:29 Why is the middle struggling?
07:46 Three things to accelerate your author career
12:01 Three to do when later in your career
15:26 One last finding
Readers have started asking AI what to read next â and most indie books simply arenât in the answer. This is why that happens, how to test your own book in 90 seconds, and eight things you can do about it.
This is NOT a video about writing your book with AI. Itâs about whether readers can find the book you already wrote.
SOURCES & FURTHER READING
https://www.writtenwordmedia.com/your-book-is-invisible-to-ai-here-is-how-to-fix-it/
https://janefriedman.com/ai-and-publishing-faq-for-writers/
https://www.thecreativepenn.com/2026/01/05/2026-trends-and-predictions-for-indie-authors-and-the-book-publishing-industry-with-joanna-penn/
Chapters:
00:00 Introduction
02:00 How AI actually picks books
06:26 Test your own book in 90 seconds
09:39 The 8 fixes, ranked by effort
12:04 Should we even be doing this?
17:07 What Iâve actually done
I've started morning pages four times. Three of those attempts didn't survive two weeks. This one has lasted about a yearâand what changed was smaller and less noble than I expected.
In this video: why it failed the first three times, the two changes that made it stick, what it's honestly done for my fiction, and who I think should skip morning pages altogether.
Julia Cameron's The Artist's Way has sold millions of copies and the advice inside it gets repeated constantly without much testing. This is one working novelist's year with it, including the parts that didn't work.
đ¤ JOIN ME ON SUBSTACK: https://diaryofanauthor.substack.com
â¨Timestamps â¨
00:00 Why I kept quitting
00:37 What this video covers
01:45 Three failed attempts
02: 25 The two things that changed
05:47 What it did to my writing
09:10 Who should skip this
Everything it takes to self-publish a book, in order, with nothing left out â including the steps you can skip if money is tight, and where I think the standard advice is wrong.
I have published three books in two languages. This is the process I actually use.
More videos to watch:
https://youtu.be/VCognyp91ss?si=IXPbitiHgKvekaJg
https://youtu.be/kwhxFDj-IZ4?si=xI24U_u2QJJbdFE4
https://youtu.be/s7Ys_yvmB14?si=I8_3VoZvx3mbyh6q
https://youtu.be/infw_RWhGbA?si=iS_rbGrPV1JGxcAw
https://youtu.be/US3u0XBZUfw?si=mVNKSshm5TLWPvbD
â¨Timestamps â¨
00:00 What this covers
00:39 Is your manuscript ready
05:24 Editing: three kinds, and what to skip
09:58 The cover
13:53 Formatting the interior
16:05 Metadata (the chapter that decides everything)
18:46 Pricing and royalties
20:15 KDP Select or wide
21:18 Launch week
The excitement of your book launch has faded, but what happens during the first 30 days is critical for your long-term success.Many writers hit a post-launch slump once the initial sales momentum slows down. It is easy to feel lost when the adrenaline wears off, but this period is actually the perfect time to evaluate your strategy. We will discuss how to maintain interest, when to start your next project, and how to keep your book visible without burning out.Effective author marketing does not stop on release day. Whether you need to adjust your promotion tactics or simply refocus your energy, this video provides a roadmap for navigating the weeks following your release. You will walk away with a clear plan for managing your bookâs lifecycle and keeping your readers engaged.Subscribe for weekly advice on building a sustainable writing career, and let me know in the comments: what has been the biggest challenge you faced after publishing your first book?https://youtu.be/US3u0XBZUfw?si=DVnyt5QyEMF0LPoC
â¨Timestamps â¨00:00 Intro01:41 The mindset shift03:20 First week after launch09:33 Second week after lauch13:52 Three weeks after lauch17:25 Four weeks after launch21:19 30 day score card
Affiliate disclosure:Â I may earn a commission if you purchase Publisher Rocket through my link, at no extra cost to you.
đ Publisher Rocket â My favorite keyword research tool for authors: https://publisherrocket.cartknox.com/buy-rocket?aff=539
Are you wasting your 7 KDP keyword slots?
In this video, I use my romance novel A New Chapter by the Canal as a real case study to research and improve my Amazon KDP keywords using Publisher Rocket.
I compare my original keywords with actual search data, look at search demand and competition, and show why a keyword can describe your book perfectly and still be a poor choice. I also discover that one of my KDP categories was wrongâand change it.
Youâll see how I research keywords like slow burn romance, closed door romance, love triangle romance, feel-good romance, and more before choosing my final seven.
The biggest lesson? The best keyword isnât the one with the biggest number. Itâs the one the right reader is actually searching for.
Publisher Rocket is a tool I personally use. I am an affiliate, which means I may receive a commission if you purchase through my link. All opinions and keyword choices in this video are my own.
#selfpublishing #KDP #bookmarketing #indieauthor #authortube
00:00 Intro
03:38 What KDP keywords actually do
06:32 My book as case study
09:06 How Iâm judging the keywords
11:16 Keyword 1
12:25 Keyword 2
15:36 Keyword 3
16:38 Keyword 4
17:38 Keyword 5
19:46 Keyword 6
21:01 Keyword 7
22:01 New keywords
24:36 Final seven
26:57 Biggest takeaways
If you have one book and no audience, you do not need a complicated marketing machine.
You need a simple path that helps the right stranger discover you, become interested, join your email list, buy the book, and stay connected long enough to become a future reader.
In this video, I break down the exact author funnel I would build from scratch with just one book and no existing audience. Weâll cover discovery, reader magnets, email lists, welcome sequences, book pages, backmatter, reviews, and why I would not rush into direct sales or heavy ads too early.
The real goal of your first-book funnel is not to squeeze maximum profit from one book. It is to make sure your next book does not launch to zero people.
If you are an aspiring author, indie author, or first-time self-publisher trying to build an audience from scratch, this video will help you connect the different pieces of book marketing into one simple system.
đ Publisher Rocket â My favorite keyword research tool for authors (affiliate): https://publisherrocket.cartknox.com/buy-rocket?aff=539______FOLLOW ME ON SUBSTACK: https://diaryofanauthor.substack.comMY BOOKS:đ A New Chapter by the Canal https://www.goodreads.com/book/show/255267123-a-new-chapter-by-the-canal đ Library of Eternity https://www.goodreads.com/book/show/245897025-library-of-eternityđ The 66-Day Writing Challenge: Build a Sustainable Writing Habit with Daily Prompts https://a.co/d/8rAAengđ§Â Flykten - ljudbok https://www.storytel.com/se/books/flykten-2255091đ Essäer om skrivande och vardagsflykt https://amzn.eu/d/0eUeZSLTMy name is Natalie Forslind, I am a writing coach, author, and Growth Markter who teaches writers how to become more productive and market themselves online.Some of the links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. Thanks for supporting the channel!â¨Timestamps â¨
00:00 Intro
02:14 What is an author funnel
04:31 Why one book changes the strategy
07:47 Who is your reader?
11:49 How to make readers discover you
14:42 What to post on social
16:40 Donât just sell the book
18:58 How do I get email subscribers?
21:11 Create a landingpage
25:48 Time to sell the book
28:59 The most underrated step
30:14 Get reviews
32:55 The entire funnel
I spent $3,628 publishing my romance novel, A New Chapter by the Canal â but not every expense was necessary.
In this video, I break down exactly what I spent on editing, proofreading, cover design, formatting, audiobook production, special editions, and admin costs. Iâll also share what was worth paying for, what Iâd DIY again, and where I think first-time indie authors can save money.
If youâre planning to self-publish your first book, I hope this helps you build a smarter publishing budget.
#selfpublishing #indieauthor #authortube #publishing
Timestamps:
00:00 Intro
01:22 What I published
02:42 Developmental editing
06:23 Copy editing
09:45 Proofreading
10:50 Cover design
13:50 Translations
16:50 Formatting
17:43 Audiobook
20:41 Print run
22:28 Admin
23:10 Total spend
24:47 What Iâd spend money on again
26:46 Three budget examples
Want to get your first book reviews before launchâeven if you donât already have a big audience?
In this video, Iâm walking through the ARC strategy I would use to build a realistic path toward your first 25 honest book reviews. Weâll cover how many advance reader copies to send, how to find the right readers, how to build an ARC application, where to find ARC readers if you have no audience yet, what review rules you need to follow, and the exact email sequence I would use before launch.
I also break down a full six-week ARC timeline, plus a two-week emergency version if your release date is already close.
The goal is not to collect five-star reviews from friends or pressure people into reviewing. It is to find readers who genuinely enjoy books like yours, give them enough time to read, and make the review process simple and respectful.
If you are a first-time author, indie author, or self-published writer preparing for a book launch, this video will help you create a more organized ARC and review strategy.
In this video, youâll learn:
âŞď¸How many ARC copies to send if you want 25 reviews
âŞď¸Why reader fit matters more than simply finding âreviewersâ
âŞď¸When your manuscript is ready for ARC readers
âŞď¸How to create a simple ARC application
âŞď¸Where to find ARC readers
âŞď¸What to do if you have no existing audience
âŞď¸Common ARC mistakes to avoid
âŞď¸Important review rules and ethical considerations
âŞď¸How to prepare your ARC campaign
âŞď¸The email sequence I use for ARC readers
âŞď¸A six-week ARC launch plan
âŞď¸A two-week emergency launch plan
If youâre preparing for a launch right now, tell me in the comments: How many ARC readers do you currently have?
And if your answer is ânone yet,â watch this video next: https://youtu.be/6_njL2bca1M?si=jaL3mri7UrwkaWPj
Subscribe for more practical videos about writing, self-publishing, book marketing, ARC teams, book launches, and building a sustainable author career.
đ Publisher Rocket â My favorite keyword research tool for authors (affiliate): https://publisherrocket.cartknox.com/buy-rocket?aff=539______FOLLOW ME ON SUBSTACK: https://diaryofanauthor.substack.comMY BOOKS:đ A New Chapter by the Canal https://www.goodreads.com/book/show/255267123-a-new-chapter-by-the-canal đ Library of Eternity https://www.goodreads.com/book/show/245897025-library-of-eternityđ The 66-Day Writing Challenge: Build a Sustainable Writing Habit with Daily Prompts https://a.co/d/8rAAengđ§Â Flykten - ljudbok https://www.storytel.com/se/books/flykten-2255091đ Essäer om skrivande och vardagsflykt https://amzn.eu/d/0eUeZSLTMy name is Natalie Forslind, I am a writing coach, author, and Growth Markter who teaches writers how to become more productive and market themselves online.Some of the links in this description are affiliate links. If you purchase through them, I may earn a small commission at no extra cost to you. Thanks for supporting the channel!â¨Timestamps â¨
00:00 Intro
03:00 How many ARCs to send?
05:00 Look for readers, not reviewers
07:27 Your ARC needs to be ready
08:36 How to build an ARC application
10:20 Where to find ARC readers
12:56 Common mistakes
14:47 If you donât have an audience
18:13 Rules you need to follow
19:34 How to prepare
20:42 My email sequence
23:26 Six-week plan
27:48 Two-week launch plan
29:53 Key takeaways
From the publisher's feed