Most people think a website redesign is about swapping in some fresh colors, new photos, and fonts that feel “less 2012.” But as Rachel Seid explains, that’s only the tip of the iceberg. What actually makes a site unforgettable — and profitable — comes down to how it looks, how it functions, how it feels, and what it communicates at first glance.

In this episode, Rachel walks through her signature 4 “alities” framework and shows how those four layers completely transform the way a site performs. From design decisions that make a business instantly more relatable, to the subtle cues that communicate a brand’s value proposition without a word — this is a crash course in building a website that works harder than you do.

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What’s inside this episode

• The biggest misconception business owners have about what makes a website “work” — and why looks are only a fraction of the formula
• The subtle difference between a website that looks polished and one that actually gets people to take action
• Why most competitors' sites looks the same industry-wide — and how injecting personality can instantly separate you from them
• The often-ignored piece of branding that makes your website feel forgettable instead of magnetic
• The hidden role of imagery and why sometimes, the images you're using are doing you a serious disservice

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Connect with Adriane and Visionaries!

• Let's be friends on the 'gram – @visionariesonline or @adrianegalea
• Connect on Linkedin – with Adriane or Visionaries
• Visit us on the web at visionaries.co
• Come network with us in The Visionaries Collective

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Rachel Seid is a Squarespace web designer and Head Honcho at Bright Seid Design. She is obsessed with creating beautiful, functional websites that are easy for business owners and small teams to manage themselves. Her web design process establishes genuine personal connections with her clients that enable her to build personality-packed websites that feel as authentic as they do professional. Today she helps solopreneurs, small businesses, and non-profits build simple, easy-to-use websites that become powerful marketing tools to attract and convert dream clients.

Connect with Rachel:

• Website: https://www.brightseiddesign.com/
• Instagram: https://www.instagram.com/mrsbrightseid
• LinkedIn: https://www.linkedin.com/in/rachelseid/
• View Rachel's services and book a call to work together