Have you ever dreamed of seeing YOUR product on the shelves of your favorite grocery store? Do you even know how you’d get started?

As a talented culinary pro, there’s a good chance it’s crossed your mind that you could sell your famous chocolate chip cookies or hot sauce that people can’t stop talking about.

If this is something you want to explore, then you’re going to absolutely LOVE this episode with grocery expert Alli Ball of Food Biz Wiz. As a former grocery buyer turned wholesale consultant, Alli knows exactly how to go from an idea to the shelves of retailers. She has helped 1000s of brands do exactly that through her program, Retail Ready.

In this episode, Alli is sharing her valuable 4Ps framework to help you think about the ins and outs of launching a packaged food brand. If you’ve ever thought about getting into the world of physical products, then you’ve got to listen to this interview with Alli!

HELPFUL LINKS:

• Follow Alli Ball on Instagram and LinkedIn
• Check out Alli’s website
• Read the Episode Transcript
• Connect with me on Instagram

Thanks so much for listening! Connect with me on Instagram (@culinarycynthia) and let me know how you enjoyed this episode. I'd love to hear from you!