Why have a membership as your sole service? This episode uncovers the 4 vital reasons that selling a membership will help your longevity, brand and client retention. Community is the biggest perk to building one - think about a time where you were part of a group or community, specifically around one topic or interest. For me it was a bass guitar membership and that was the first time I really felt like part of something! Building relationships is one of the most important things for business (especially massage) and should always come before the money.