Are you considering adding paid events or webinars for your business? Join Zach Hesterberg, for today’s episode of Sold Out Events where he breaks down the four critical skill sets you must master to nail your first event: offer positioning, effective advertising, marketing tech and automation, and powerful one-to-many selling (stage selling). 

Learn why your first event is all about learning before earning, and how to set realistic expectations to ensure long-term growth. Zach shares tips on market research, audience acquisition, optimizing funnels, nurturing leads, and elevating your sales from one-to-one to one-to-many.

If you’re ready to scale your high-ticket services, boost show rates, and build a self-propelling business growth engine, this episode is a must-listen! 

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Zach Discusses:

Mindset for event success

Learning before earning from events

Offer positioning for cold audiences

Effective advertising and promo cycles

Marketing technology and funnels optimization

Mastering one-to-many stage selling

Analyzing event data for improvement

Timestamps:

00:00 Mastering High-Ticket Offer Positioning

04:11 Market Research and Advertising Strategy

08:30 Automation Funnel Setup Guide

10:36 Mastering One-to-Many Sales Delivery

15:47 Mastering Events: Learn Before Earning

17:45 Monetize Learning Through Paid Events

About Zach Hesterberg:

Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.

Book a free event discovery call at paidevents.com

Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook

Youtube: @zachhesterberg

Instagram: instagram.com/zachhesterberg/