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Parthi sits down with Mason Cosby, founder of ScrappyABM, to talk about his four-step framework for modern ABM.
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Parthi sits down with Mason Cosby, founder of ScrappyABM, to talk about his four-step framework for modern ABM.

The 4-Step Framework to Modern ABM with Mason Cosby

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound.

Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

Business

Marketing

We learn practical tips from B2B growth and marketing practitioners that you can start applying today. Go to market is changing with AI and an unforgiving capital environment. The playbooks from the past decade aren’t going to work quite as well anymore. The future of revenue is inbound. Parthi Loganathan, CEO at Letterdrop, and former Google Search Product Manager helps you think through navigating the new GTM.

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The 4-Step Framework to Modern ABM with Mason Cosby

The 4-Step Framework to Modern ABM with Mason Cosby