April 17, 2025

The 40/30/30 Rule - A Smarter Way to Balance Your Marketing Efforts

26 minutes

Welcome to The K9PT Academy podcast, the only podcast in veterinary rehabilitation that focuses on helping business owners and entrepreneurs build and scale a profitable and successful canine rehabilitation business!

First of all, please join us next week for the "Client Magnet Challenge" that I am hosting in partnership with the team at Online Pet Health! We will go live each day from Monday through Friday inside a private Facebook group, each day diving deep on one particular area of marketing that will help your canine rehab business. Here is the link to sign-up:

https://onlinepethealth.com/getting-new-clients-challenge/

For today's podcast episode we touch base on the importance of measuring and tracking our numbers and KPIs when it comes to many aspects of the business, but in particular when it comes to marketing so we know what strategies are working or not working so we can adjust our marketing plan moving forward. Listen to the full episode as we discuss:

Numbers Tell a Story — So Track Them: Marketing isn’t about guessing — it’s about tracking what’s working and what’s not so you can make data-driven decisions.

Avoid the Trap of the “Power of One”: Diversify like you would your financial portfolio — don’t put all your eggs in one marketing basket.

Use the 40/30/30 Rule for Lead Balance: Aim for 40% of leads from your primary source, 30% from a secondary source, and the final 30% from all other sources combined.

Growth Comes from Long-Term Strategy: Diversifying lead sources takes time — especially building vet referrals — but it pays off in business stability and reduces risk.

“Feeling Like” is Not a Marketing Strategy: Emotional decision-making based on gut feelings holds businesses back. Tracking real numbers creates clarity and direction.

Start Measuring What Matters: Commit to tracking consistently to avoid emotional guesswork and build a resilient business.

Are you interested in learning more about our K9Rehab Marketing platform? That is the only CRM and marketing software available in the market for canine rehab therapists, and it has been an integral component for our business and for dozens of our clients! Just follow the link for more info: https://k9rehabmarketing.com/

Book a FREE strategy call: https://calendly.com/thek9pt/strategy-call

Join our Canine Rehabpreneur Community: www.facebook.com/groups/k9rehabpreneur/

Download our fee calculator and training: https://thek9pt.mykajabi.com/Fee-calculator

Download our 'marketing done easy' worksheet and training: https://www.k9ptacademy.com/marketing-done-easy

...

Thank you so much for listening to this episode and if you found this content valuable here are some additional ways we can help each other:

1) Go to www.k9ptacademy.com for more resources on business ownership, including our free Fee Calculator and Marketing Done Easy worksheet

2) Send us your question or subscribe to our weekly newsletter by emailing us at [email protected]

3) Share this episode with a colleague who might also find it helpful :-)

4) Leave us a 5-star review so we can expand our reach and help more folks

...more

View all episodes

By Dr. Francisco Maia, PT, DPT, CCRT

77 ratings