Marketing with Purpose

The 4C Content Marketing Method That Won't Take Up All Your Time with Guest Sarah Block

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If you have a really small marketing department, (like maybe just a quarter of a person ) this episode is for you.

MayeCreate's own marketing team waivers between a half and full person (and at least one dog) depending on the day, so when Sarah said she had tips to get it done faster, we were all ears.

In this interview Sarah shares her 4 C framework to get organized, get results and most of all…get it done:

  1. Core Content: Think of it like the bread and butter of your content strategy - stuff like regular podcasts, blog posts, or live streams. It's what keeps your audience engaged and coming back for more.

  2. Campaign Content: This is all about promoting your latest offers or products. Content tailored to support your marketing campaigns and grab your audience's attention.

  3. Collab Content: Where you team up with others, like doing guest spots on podcasts or co-creating content with industry experts. It broadens your audience, builds relationships, and taps into the expertise of others.

  4. Curated Content: All about sharing existing content that your audience will love. It could be compiling podcasts, articles, or videos from different sources into handy lists or guides. It saves you time and provides value to your audience at the same time.

    5. Dig into each of the 4 C’s with Sarah and I, PLUS get the skinny on the tools she loves that keep her marketing running.

    Get the full transcription and show notes for this episode at: https://mayecreate.com/blog/4c-content-marketing-method-sarah-block/ 

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    Marketing with PurposeBy MayeCreate Design
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