The 4ChangeMakers Show

John Featherby is a long-term advocate of redefining business success and the future of work. Founder of Shoremount, an advisory company, serving the purpose to restore joy, meaning, and freedom to every workplace. Shoremount was a Founding UK member of the global B Corp movement.

He is part of the Investment Committee for Resonance's multi-award winning impact funds. Resonance is one of the UK's leading social impact investment companies. Since 2002 they have worked with over 165 social enterprises and charities, enabling them to raise capital to grow their impact and make a more significant difference to the communities they serve. They currently manage over £260m of investors' capital across eleven operational funds.

John is also a Senior Advisor to Blueprint for Better Business for large corporates and institutions and contributes to the Land Stewardship & Faith working group.

Join us live on this sessions of the 4ChangeMakers Lunch Club at https://www.4changemakers.com/lunchclub

To solve the big problems we are facing nowadays when it comes to climate change and our environment, we need holistic solutions. Solutions that treat not only the symptoms but also the root cause of the problem.

Our guest of the next 4ChangeMakers Lunch Club is an entrepreneur who has committed himself to this principle. Jan Patzer is the Co-Founder of Avoid Waste and Crafting Future and has implemented an innovative strategy to fight the waste problem within our society. Avoid Waste is a sustainable online shop directed to the end-consumer, but it also builds partnerships with different stores in Germany and offers customized products to b2b partners.

With Crafting Future, Jan also established a consulting business that helps companies develop sustainable products whose primary focus is on balancing sustainability and profitability based on Circular Economy. Their philosophy is to go even beyond sustainability by applying Reuse Models.

Jan is driven by anchoring the Circular Economy approach within our society because it lets us achieve more with less use of resources. This is not only sustainable but also a clear competitive advantage. Join us live on Wednesday for this episode to learn more about:

Join us LIVE at the 4ChangeMakers Lunch Club: https://www.4changemakers.com/lunchclub

"The big players can't move that fast. But we have a unique edge, we do things more out of the box and we are more flexible and can follow up faster. This is what differentiates us in the market."

– Léopold Coppieters

Léopold Coppieters is the Co-founder of Skysun, and he is passionate about the environment and renewable energies. He started this company with the desire to make solar energy easy and accessible for everyone.

Léopold is in charge of orienting Skysun strategically. In the field, it is his job to develop long-term opportunities and growth partnerships.

Sea levels are rising, more animal species are becoming extinct every day, and our cities' air is becoming unbreathable. As entrepreneurs, we are confronted with the question:  How can we reduce our carbon emissions when our society and businesses are in desperate need of energy?

Skysun, a company that provides solar power solutions for small businesses, found an answer to that question and created a fantastic business out of that. Their business model is a true Win-Win. Skysun invests in the installation of a photovoltaic power plant on your property. They make the energy produced available to you for a fixed annual price. You will only pay a fraction of the public grid rates and save up to 30% of your energy bill. Isn't that amazing?

Skysun is also B Corp certified, has the solar impulse label, and is committed to the SDGs #7 - Affordable and clean energy, #11 - Sustainable cities and communities, #13 Climate Action. #17 Partnerships for the goals.

You can join this conversation Live at our 4ChangeMakers Lunch Club here: https://www.4changemakers.com/lunchclub

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No one else has your DNA sequence or your life experiences. If you are able to infuse your unique traits into your brand you will differentiate yourself and stand out.

– Amara Abara

In this episode, we invited Amara to talk about how purpose-driven brands break through an ever noisy market.

Amara is the founder and CEO of GiantStride Media, a growth marketing agency for purpose-driven direct-to-consumer brands. Their primary focus is to master the art and science of growing the online sales of those brands to create a massive impact and make the world a healthier place.

They do this by providing their clients with strategies for improving website conversions, increasing customer lifetime value, and bolstering brand equity.

Amara is a very passionate entrepreneur with many years of experience in running different businesses. He also has a background in Data Science and Management Consulting and loves exploring how you can leverage AI for growth.

This conversation was live at The 4ChangeMakers Lunch Club, and we talked about:

1) How to unlock business growth with paid advertising and how you can explore new growth channels

2) How you can grow your sales by making specific changes on your website

3) How to avoid wasting time and money on ineffective Ad Campaigns

4) The most critical success tips when getting started with selling your products online

5) How to maximize the lifetime value of your customers

If you want to join Live with our future guests, join NOW for free at https://www.4changemakers.com/lunchclub

Please don't forget to subscribe and give us a 5 start review :)

"You have to try a lot of different things and be prepared to fail fast"

Last week we had the pleasure to welcome Dave as a guest at the 4ChangeMakers Lunch Club. He is the founding CEO of CarbonClick, a New Zealand-based platform that provides businesses and individuals with solutions to become #carbonneutral by offsetting their emissions.

The key focus of this episode was to talk about the opportunities of offsetting for your business. But Dave has a long track record of founding and growing sustainable startups, so we also discussed a few other topics with him like:

If you like this episode, don't forget to subscribe and give us a 5 start review :)

"Money is just a tool to reach your goals. Normally we relate the more money you have and the more revenue you create the better you are as a company. I think the more money you create and the more profit that you have the more impact you can make with that money on the community that you serve".

– Hidde Van Gelder

In our fast-moving and digitalized society, we face a lack of deep and fulfilling human connections.

Zoku is a new kind of hotel that aims to disrupt the hotel industry and solve this problem.

They not just sell rooms and coffee to their guests like most other hotels but combine the element of home-office with the services of a hotel and the social factor of a thriving neighborhood. Zoku provides everything you need to feel connected to like-minded people while being on a business trip in another city.

Hidde is the Community Manager at Zoku and also an inhouse B Leader. His everyday work is to engage the community and uphold Zoku’s values of 'Better Together.’

He chose to work for Zoku because he desired a lifestyle rather than 'just a job’! He brings together people and entrepreneurs from all different backgrounds and is keen to enrich their personal & professional lives.

Hidde believes that when more people have this mindset, the world would be driven by passion, which results in making meaningful business instead of just making money.

In this episode, we talked about how Zoku managed to build a business that solves a core problem of their target market (the internationally mobile professional): the loneliness while being on business trips and the lack of connection.

You will learn how Zoku created a thriving community and what principles and strategies they put into action to keep it engaged - even during the current global pandemic.

The core of their community and the business is connection, and you will learn how you can implement this element as a success factor in your business and improve the relations with all of your stakeholders.

Don't jump from "never heard about you" straight to the sale. It's really about understanding what happens in the mind of the person you want to reach.

– Sabine Harnau

People say they want to live more sustainably. But they don't. As you probably know, driving behavioral change is way more challenging than most people think.

Great copy inspires people to take action. Period. It is a super powerful skill to have.

Copywriting can be used for good and drive people to take positive action or can be used for your benefits, driving people to buy shit they don't need to impress people they don't even like...

Now let's talk about doing good. Good copywriting can dramatically increase your community's engagement, effectively communicate your mission, and inspire people to join your newsletter, sign a petition, or buy a sustainable and fair product.

Our next guest at this episode is Sabine Harnau, founder of From Scratch, a copywriting agency on the mission of building a fairer, greener future.

Sabine started the global copy team at LEGO Customer Service. Later, she spent a few years at a London-based consultancy: writing web copy, voice scripts, chat, and email messages for over 70 iconic brands, including cruise companies, online casinos, car companies involved in the emissions scandals… and British tabloids. In 2017, she simply could no longer ignore the fact that people and the planet will soon go to **** if we don't get our act together.

That's why she started From Scratch. To stop climate change, save species from dying and make society more humane, we need a radical rethink. We need a culture change. Communication is the best (perhaps even the only) way to achieve that.

In this episode, she shares practical tips to help you better communicate your story, optimize your website conversions, and inspire your clients and community to take action, helping you be the driver of change.

Brand Activism is on the rise. Following a new generation of "woke“ consumers buying according to their belief, brands increasingly are changing their communication as well. Brands become more upfront, challenging, and demanding.

However, we can find profit-driven companies and brands deceptively communicating "sustainable" values in products and services in order to appeal and make them look better to socially and environmentally aware consumers. In this session, we talked about the underlying dynamics of this trend and find clarity on this topic by asking the right questions.

Karry is a research & purpose consultant, helping companies implement the triple bottom line and re-imagine business as a force for good. As a B Corp Ambassador, she had been involved in various environmental campaigns and movements, working together with impact-driven brands and helping them to translate their purpose into action, through community building, launching activistic initiatives, and campaigning.

Her research insights - currently on the topic of purpose, brand activism, and greenwashing are published on re-known blogs, giving her a unique perspective on the topic.

Our digital life directly impacts our physical infrastructure and planet.

Did you know that information and communications technology devices can deliver a 20% reduction in global carbon emissions by 2030 and over $11 trillion in new economic benefits?

Well, we didn't know, that's why we invited Chris because if you use a cell phone, or your business has a webpage, you and your business have some sort of digital impact.

Chris is an expert in digital sustainability with over 10 years of experience working with businesses, charities, and not-for-profit organizations of all shapes and sizes, and in this episode, he shared his expertise to help you and your business lower your digital & physical impact.

“It’s very important to not believe you are the saver that comes to some region and saves the world. Is about caring about other people truly and deeply.”

– Christian Sigmund

In this podcast episode, Fernando met with Christian Sigmund, Co-founder & CEO of Wildplastic and they had a great experience and conversation in the campervan of Chris at the Harbour of Hamburg.

This interview turns out to be very in-depth and long, so we decided to split into 2 parts.

In this second part, Chris shares about the Purpose Economy and why Wildplastic decided to be a Purpose business. Thoughts on capitalism and how the economy of tomorrow will look like, how to work with investors and how to build a valuable/sustainable supply chain.

Please, enjoy it!