This week on The 4th Quarter, L Catterton enters exclusive talks to take a major stake in Hyrox, Fanatics takes 8,000 orders per minute and projects $100M in Knicks championship merch sales, the University of Utah's first-of-its-kind $100M+ deal with Otro Capital to create Crimson Brand Partners, the 2026 World Cup opener becomes the most watched soccer match in American history at 27.5M viewers, and more

This week on The 4th Quarter, FIFA pulls off the most aggressive media distribution land grab in sports history? Nike signs Twitch streamer Marlon, Marc Lasry's plan to bring an MLB team to Raleigh at a $4B price tag, World Cup hotels are sitting half empty across US host cities, Peloton acquires Pilates startup Skōp to chase a $19.2B market, Sportradar's new Kalshi partnership, the iconic OG Anunoby game-winning trading card, Professor Peramanu's debut, and more (06/11/2026)

This week on The 4th Quarter, Steph Curry signs a $400M deal with Chinese brand Li-Ning, Luka Dončić buys an Italian basketball team as a Trojan horse for NBA Europe, Melinda French Gates buys into the Seattle Kraken, Ryan Reynolds and Hugh Jackman to launch a Disney+ docuseries on their SailGP team, a viral Meta Ray-Bans running game is built on Strava's MCP in a single weekend, and more (06/04/2026)

This week on Enhanced Games' first event in Vegas and what Wall Street reactions, Kyle Kuzma goes viral on VC & tech Twitter, Gucci becomes the first luxury fashion house to title sponsor an F1 team at $150M, an insane week in collectibles - a $5.1M Wemby rookie card, a $1.35M Josh Allen card that doesn't physically exist yet, and a $1M Ronaldo card, and more (05/28/26)

This week on The 4th Quarter, billionaire Tom Dundon lays off 20% of Portland Trail Blazers staff, FIFA caves to China for the 2026 World Cup at a fraction of its asking price, the New York Knicks' playoff run projects $140M in revenue, McDonald's buys its first-ever stadium naming rights, and more (05/21/2026)

This week on The 4th Quarter, Google's Fitbit Air takes aim at the $10B WHOOP with Steph Curry as the face, Fanatics steals the FIFA collectibles deal from Panini after 60 years, Drake helps Venezia FC raise $118M, Enhanced Games goes public at a $1.2B valuation, and more

This week on The 4th Quarter, we dove into Apollo Sports' $225M pickleball rollup, the Rajasthan Royals $1.65B sale, the Golden State Valkyries becoming the first billion-dollar women's sports team, Fox One and Michelob Ultra's wild World Cup stunt marketing jobs, and more

This week on The 4th Quarter, we talk our new partnership with Yahoo Sports' Sports Business Hub, Nike's 11-year stock low, the NFL partners with Skydance to launch a Hollywood studio, a new $500M athlete investment fund with Cooper Flagg, and more

This week on The 4th Quarter, Nike stock is down 30% YTD and we break down why, the San Diego Padres sell for a record $3.9B, Lewis Hamilton launches a global trading card empire, the PWHL hits 1M fans, plus the latest sports real estate deals, M&A, and more

This week on The 4th Quarter, we covered the latest in LIV Golf's potential collapse, the NBA's 24-year viewership high, the DOJ investigation into the NFL, FIFA charging fans for historically free events, Overtime's CEO & President stepping down, Asia's new University Basketball League, and more