This week on The 4th Quarter, FIFA considered spinning its commercial arm into a $20B entity; UEFA's 55 member associations voted to boycott, Larry Berg leaves LAFC to become the next MLS commissioner, Stephen Jones says the Cowboys wouldn't rule out a minority sale and Jerry names Mark Cuban as the partner he'd want, Palo Alto Networks CEO Nikesh Arora assembles a consortium prepared to pay over $1B for NBA Europe's London franchise, a 29-year-old finance guy building the Zillow for New York City gyms with $0 in marketing, Underdog sells to London's IG Group for up to $1.3B, Notre Dame and SoFi strike the richest deal in college athletics history at $18M-$20M a year, Jake Paul's Most Valuable Promotions merges with the PFL, and more

This week on The 4th Quarter, Providence Equity nears a deal for 100% of The Team (formerly Wasserman) at a 15.8x EBITDA multiple, Jeff Bezos is linked to Amit Bhatia's consortium bid for Liverpool FC, Mark Cuban's Harbinger Sports makes its first investment in the Athletics, Red Bull rejects a $3B Abu Dhabi-backed bid for the Racing Bulls, Fanatics buys a CFTC-licensed exchange, Jake Paul launches a family office, and more

This week on The 4th Quarter, Vinod Khosla buys the Seahawks from Paul Allen's estate at a record $9.6B, David Beckham's IM8 lands $1B in financing from General Catalyst, FIFA's World Cup brings in $15B to become the most lucrative sports event in history, and more.

This week on The 4th Quarter, Novak Djokovic takes a job on Wall Street as a strategic advisor to $126B growth equity giant General Atlantic, hedge fund billionaire Ken Griffin makes headlines for bankrolling Team USA's World Cup Head Coach Hire, Monster Energy becomes the first-ever conference-level entitlement partner with a ~$20M/year Big 12 deal, and more

This week on The 4th Quarter, FIFA's new three-minute hydration breaks at the World Cup turn into a $250M ad windfall for Fox, Peyton Manning's Omaha Productions partners with ESPN to bring the World Series of Poker back to TV, the Pittsburgh Penguins selling to the Hoffman family for $1.7B, Bill Foley formally bids for an NBA Vegas expansion team, KKR's Arctos teams up with RVX Ventures to build entertainment districts around college stadiums, Sony invests $100M into Cosm, CVC Capital takes a stake in Chess.com, The Chainsmokers' new VC fund, Jake Paul's Anti Fund closes $100M, the Sumo Championship League is launching in US arenas, and more

This week on The 4th Quarter, L Catterton enters exclusive talks to take a major stake in Hyrox, Fanatics takes 8,000 orders per minute and projects $100M in Knicks championship merch sales, the University of Utah's first-of-its-kind $100M+ deal with Otro Capital to create Crimson Brand Partners, the 2026 World Cup opener becomes the most watched soccer match in American history at 27.5M viewers, and more

This week on The 4th Quarter, FIFA pulls off the most aggressive media distribution land grab in sports history? Nike signs Twitch streamer Marlon, Marc Lasry's plan to bring an MLB team to Raleigh at a $4B price tag, World Cup hotels are sitting half empty across US host cities, Peloton acquires Pilates startup Skōp to chase a $19.2B market, Sportradar's new Kalshi partnership, the iconic OG Anunoby game-winning trading card, Professor Peramanu's debut, and more (06/11/2026)

This week on The 4th Quarter, Steph Curry signs a $400M deal with Chinese brand Li-Ning, Luka Dončić buys an Italian basketball team as a Trojan horse for NBA Europe, Melinda French Gates buys into the Seattle Kraken, Ryan Reynolds and Hugh Jackman to launch a Disney+ docuseries on their SailGP team, a viral Meta Ray-Bans running game is built on Strava's MCP in a single weekend, and more (06/04/2026)

This week on Enhanced Games' first event in Vegas and what Wall Street reactions, Kyle Kuzma goes viral on VC & tech Twitter, Gucci becomes the first luxury fashion house to title sponsor an F1 team at $150M, an insane week in collectibles - a $5.1M Wemby rookie card, a $1.35M Josh Allen card that doesn't physically exist yet, and a $1M Ronaldo card, and more (05/28/26)

This week on The 4th Quarter, billionaire Tom Dundon lays off 20% of Portland Trail Blazers staff, FIFA caves to China for the 2026 World Cup at a fraction of its asking price, the New York Knicks' playoff run projects $140M in revenue, McDonald's buys its first-ever stadium naming rights, and more (05/21/2026)