Sign up to save your podcasts
Or
Share The 5 Biggest Website Mistakes Made By Health & Wellness Business Owners | Ep 007
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The 5 Biggest Website Mistakes Made By Health & Wellness Business Owners | Ep 007
To run a successful modern day marketing strategy, having a high quality, lead-generating website is CRUCIAL for health and wellness businesses.
However, as many as 95% of health & wellness business owners have their websites set up ALL WRONG! This can actually do more harm to your business than good.
Will was successfully able to build up a full client caseload on 80% auto-pilot – while he was still employed full-time – without dedicating any more than 1-2 hours per week to marketing, simply because of the effectiveness of his website. Setting your website up correctly is one of the number one best investments you can possibly make when it comes to marketing.
Most web developers and even other wellness business owners might tell you that making your website pretty, attractive and colourful is the best way to give a great first impression and secure new clients… but is that actually true?
In this episode, you’ll learn why that is just ONE of the many commonly believed yet faulty beliefs around website strategy for health and wellness businesses.
As always, this episode is jam-packed with actionable tactics and strategy to turn your website from a grudging necessity into a lead generating machine!
In this episode, you’ll learn:
>> Is there a “right way” to have a website? (3:41)
>> Why your website is such an important factor in business success (5:01)
>> The beauty of having a website that generates leads (8:29)
>> Should your website look attractive? (10:51)
>> 4 things that a “direct response” website can do for YOU (13:52)
>> Mistake #1 – No clear marketing message (16:02)
>> Where do you put your marketing message? (23:52)
>> Mistake #2 – No collection of leads (25:55)
>> Mistake #3 – Poor trust building (31:45)
>> How to use testimonials to build trust (36:30)
>> Mistake #4 – Putting prices on full display (37:50)
>> Mistake #5 – Massive “Book Now” button! (42:22)
>> My recommended tool to collect leads – ConvertKit (48:57)
>> How to get help for YOUR website (50:56)
Get Your Hands On Our Free Giveaways
Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: https://fasttracktofullybooked.com/
Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up here: fasttracktofullybooked.com/marketing/
Questions?
Shoot me an email: [email protected]
Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/
View all episodes
By Will HarlowTo run a successful modern day marketing strategy, having a high quality, lead-generating website is CRUCIAL for health and wellness businesses.
However, as many as 95% of health & wellness business owners have their websites set up ALL WRONG! This can actually do more harm to your business than good.
Will was successfully able to build up a full client caseload on 80% auto-pilot – while he was still employed full-time – without dedicating any more than 1-2 hours per week to marketing, simply because of the effectiveness of his website. Setting your website up correctly is one of the number one best investments you can possibly make when it comes to marketing.
Most web developers and even other wellness business owners might tell you that making your website pretty, attractive and colourful is the best way to give a great first impression and secure new clients… but is that actually true?
In this episode, you’ll learn why that is just ONE of the many commonly believed yet faulty beliefs around website strategy for health and wellness businesses.
As always, this episode is jam-packed with actionable tactics and strategy to turn your website from a grudging necessity into a lead generating machine!
In this episode, you’ll learn:
>> Is there a “right way” to have a website? (3:41)
>> Why your website is such an important factor in business success (5:01)
>> The beauty of having a website that generates leads (8:29)
>> Should your website look attractive? (10:51)
>> 4 things that a “direct response” website can do for YOU (13:52)
>> Mistake #1 – No clear marketing message (16:02)
>> Where do you put your marketing message? (23:52)
>> Mistake #2 – No collection of leads (25:55)
>> Mistake #3 – Poor trust building (31:45)
>> How to use testimonials to build trust (36:30)
>> Mistake #4 – Putting prices on full display (37:50)
>> Mistake #5 – Massive “Book Now” button! (42:22)
>> My recommended tool to collect leads – ConvertKit (48:57)
>> How to get help for YOUR website (50:56)
Get Your Hands On Our Free Giveaways
Right now, you can take our 100% free 25-page eBook, “The 7 Biggest Mistakes Health & Wellness Entrepreneurs Make That Cause Them To Miss Out On Stunning Profits & Tonnes Of New Clients” by signing up below: https://fasttracktofullybooked.com/
Alternatively, sign up for my FREE 30-Day Marketing Email Course – giving you all the tools, techniques and strategy you need to take your business from zero to fully booked in the space of a few months. Sign up here: fasttracktofullybooked.com/marketing/
Questions?
Shoot me an email: [email protected]
Find us on Facebook and join our group of entrepreneurs just like you: https://www.facebook.com/groups/healthcaremarketingmastery/