In this episode, we explore the five critical habits needed for sales success in 2026, focusing on shifting buyer behaviors and economic challenges. Our featured guest, Cory Brewer, a successful entrepreneur from Vancouver, sheds light on his own journey in entrepreneurship, the importance of sales training, and the strategic use of virtual assistants.

The discussion also covers how to build trust through consistent messaging and effective use of social media, along with insights into the power of community and mentorship in business growth. Join us to gain valuable insights and actionable strategies to prepare for the shifting marketplace of 2026.

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00:00 Introduction and Agenda Overview

01:00 Understanding the Shift in Buyer Behavior

03:14 The Importance of Risk Reduction in Sales

06:11 Building Trust Through Transparency

09:37 Sales Calls: Confirmation Over Conversion

12:27 Navigating Price Pressure and Margins

14:32 The Role of Founders and Consistency

16:57 Introduction to Corey Brewer

17:32 Corey Brewer's Entrepreneurial Journey

21:17 The Value of Sales Training and Pricing Strategy

23:55 The Power of Business Communities

27:38 Leveraging Virtual Assistants for Business Growth

28:21 Remote Work Revolution

28:51 Grace's Rapid Rise

29:13 Expanding the Remote Team

30:33 Challenges of Going Remote

31:11 The Importance of Executive Assistants

32:27 Launching a New Business

32:59 Q&A Session

34:54 Mentorship and Sales Training

40:44 Marketing Strategies and Social Media

49:48 The Power of Structure and Systems