In this episode, we dive into the essential metrics every business owner should track to close out 2024 strong and prepare for a thriving 2025. Data-driven decisions are the backbone of successful businesses, and Kerri breaks down five key areas of measurement:

1. Revenue and Profitability Metrics: Understand growth and manage expenses with metrics like Year-over-Year Revenue Growth and Net Profit Margin.
2. Customer Acquisition and Retention Metrics: Balance bringing in new customers with keeping existing ones happy through insights like Customer Acquisition Cost and Lifetime Value.
3. Operational Efficiency Metrics: Identify bottlenecks and optimize processes with tools like Revenue Per Employee and Utilization Rates.
4. Marketing and Sales Performance Metrics: Maximize ROI by tracking Lead Conversion Rates and Return on Marketing Investment.
5. Employee Engagement and Productivity Metrics: Foster a high-performing team by monitoring Employee Turnover Rates and Engagement Scores. 

If you’re new to tracking metrics, don’t worry—Kerri shares actionable insights to get started and explains how these measurements can help you make smarter, more informed decisions for the year ahead.   Tune In to Hear:

• Why metrics are essential for making data-driven decisions.
• Five key areas every business should measure and why they matter.
• Simple steps to start tracking if you’re currently flying blind.
• Insightful tips to improve profitability, retention, efficiency, and team engagement.
• How to use the chaos of the end of the year as the perfect opportunity to reset your approach.

 Resources mentioned:   Starting an email list? If not, you should! Need a great tool to get you started with beautiful emails that is super simple to use? Check out Flodesk. Right now, they are giving our listeners 50% off their first year which is an amazing deal! To learn more, visit their website at https://flodesk.com/c/KERRIR or use the code KERRIR at checkout.  

Are you an employer who wants to use science to make stronger, data-backed decisions across the entire employee lifecycle? Using Predictive Index will help you create a people-focused strategy and provide a clear understanding of how to improve candidate experience, employee morale and performance, leading to higher productivity and better business results. Stop wasting time and money by churning through candidates, employees, and missed business goals. PI is here to help you lift your business by making better people decisions. And, luckily for you, at Salt & Light Advisors we are a certified PI Partner. Go to saltandlightadvisors.com/predictiveindex to learn more.  

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Check out Don't Waste the Chaos on YouTube: https://youtu.be/Ikyi0-jxcAI?si=7eR8I6YZll-lYI7i 

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