If your strategy only covers sales and marketing, you have a sales and marketing plan, not a business strategy.

Key Takeaway

An effective strategy is dynamic and evolving. And comprehensive. It's about ensuring that every part of your business is aligned and moving toward your goal. 

In This Episode

• The myth of sales and marketing
• Redefining how you think about strategy
• Picking the right strategy for the right phase of your business
• How to build a comprehensive strategy
• Your leadership role in implementing the strategy

Links

Click here to run your own DIY Diagnostic as the first step in your strategy build.

Whether you’re an experienced TikTok creator or you’re secretly hoping that text-based Threads mean the death of video, this expert deep dive into video for business is for you.

Elise Darma walks you through why video is a powerful tool and how to use it in a way that works for you whether you’re excited to be on camera or not.

Key Takeaway

Worry less about going viral and reaching 100k strangers and more about getting in front of 100 or 1000 of your exact potential clients.

We talk about

• What’s working in video right now
• The surprising behind the scenes of Elise’s video set up
• Repurposing videos, podcast,s and blogs and whether you should
• B-roll, posit it reminders and visual cues for the elder millennial
• What’s next in video

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/225

This is the reality check and confidence boost all entrepreneurs need before they start hiring or hiring again

Eman Zabi walks you through what it’s really like to build a team from scratch, grow the team and then do it all again while still leading the first team and business.

Key Takeaway

Hiring is not the free time that is marketed to you. That is the long-term benefit of the time, energy, and money you need to spend first to earn it.

We talk about

• The secret reality of building a team that doesn’t feature in the marketing posts
• How to test for what you need by building it into your recruitment process
• Growing your team members with your business
• Overhiring and fast firing
• The unsexy self-care that CEOs need to do their job

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/224

If you’re planning to join in the fall launch season frenzy, and the stress is starting to creep in, this episode is for you. And if you're not, this works for evergreen too

Brenna McGowan walks you through why you need a pre-lauch strategy and what it should include to bring you a successful and unstressy launch.

Key Takeaway

A prelaunch sells the outcome in such a way that when you talk about your process it is clear it’s the only solution.

We talk about

• The purpose of a pre-launch strategy
• What you need to have in place first
• The type of content you should be sharing - it’s not the usual “give value” advice
• Some great examples from the real world
• How evergreen business models can still benefit from the strategy

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/223

Forget Christmas in July, we need to focus on feeling those summer vibes in December instead. Keeping the good vibes going by asking yourself these three questions.

In This Episode

• The reason feel burnout by year-end
• The three questions to ask yourself about your business
• How to keep the good vibes flowing

Links

To read the transcript or explore other episodes go to dianemayor.com/222

If you’re writing out I am a successful CEO of a growing small business 15 times daily, it might get you in the mood to grow your business but it’s probably not enough

Frenchie Ferenczi walks you through why manifesting won’t get you results and what real business strategies will help you hit those goals

Key Takeaway

There’s nothing wrong with manifesting or creating a vision board or having a big dream for the future, but the business world is not an if you dream it, it will come kind of place.

We talk about

• The F*** Manifesting philosophy
• What to do alongside or instead of manifesting
• Your real why versus your noble why
• What you need to do first even if you get it wrong
• Staying close to the money

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/221

Whether you’re hiring your first team member or your tenth, getting it wrong is an expensive mistake to make so no wonder we all get a little overwhelmed and nervous.

Candice Elliot walks you through hiring for your small business like an HR professional to increase your chances of a great fit and decrease your chances of a costly mistake.

Key Takeaway

Hiring is a series of decisions that need to be made beginning way before the job description gets written.

We talk about

• When to get HR support for your business
• Best practices for hiring
• The first person you should hire - hint: it’s probably not a VA
• Why hiring is a spectrum or journey
• How to manage values, culture and skills fit

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/220

Ready to get strategic about your Profits + Paydays - read the series

Creating accessibility in your business and funnel can seem daunting as you try to do all the things which often ends up being none of the things.

Caitlin walks you through how to think about accessibility beyond a checklist and build it into your full customer journey starting at the very first encounter. 

Key Takeaway

When we talk about impact, we tend to think in terms of big gestures or results in the future but making small changes to make your business more accessible will impact someone right now.

We talk about

• The legal conversation and the human perspective on accessibility
• How to embed accessibility in your business beyond a checklist
• Where to get started on the journey
• The surprising place we should be asking about accessibility that we’re probably not
• Caitlin’s favorite soapbox item - alt text

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/219

Ready to get strategic about your Profits + Paydays - read the series

On one side they say AI will save you hours, on the other that the machines are taking over. As a small business owner creating content, how do you use and protect yourself from AI?

Lyndsay and Martin walk you through how to think about content marketing for your business in the AI age including the pro, cons, pitfalls, and surprising use cases.

Key Takeaway

Content has traditionally been all about helping you succeed in business by getting you clients but that is only one part of the journey. Content can also help your clients be successful working with you.

We talk about

• Why content marketing should not stop at the sale
• How they are using ChatGPT at Jammy Digital
• What to do about your content being “stolen” by AI
• How to use AI ethically in creating content
• How to stand out in a sea of AI content

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/218

Ready to get strategic about your Profits + Paydays - read the series

Have you ever heard someone say, “Just do (insert latest trend here). It works for me” and you thought, “Um heck no!”? This is your permission slip to skip it.

Brit Kolo walks you through how to create a marketing strategy that feels good for you using your MBTI personality type.

Key Takeaway

The real trick is to find what works for you and then trust it for long enough to let it actually work.

We talk about

• Why we need to know our marketing personality type
• How MBTI categorizes types and the four tribes
• How marketing matches your personality type by tribe
• The golden rule of marketing regardless of test or tool

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/217

Ready to get strategic about your Profits + Paydays - read the series