If SEO feels like a mountain standing between you and your people and you haven’t quite found the energy to start climbing, these strategies are for you.

Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes.

Key Takeaway

Search engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain.

We talk about

• Creating a baseline for your SEO
• Golden rules of SEO
• The SEO Matrix - empathy mapping for search
• SEO for podcasts (and blogs and any other content)- transcriptions, headers, and content
• How much is enough SEO
• Meg’s best SEO advice
• How werewolves and Tinder can get you found in search

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/183

The year is not over but we can see 2023 beckoning so it can be hard to know where to focus our time and attention.

Key Takeaway

We need to be focused on Q4 to prepare for 2023 but we're not planning for 2023 because we still have 60 ish days to go.

In This Episode

• The two types of approaches to Q4
• How Focus in Q4 sets up success in 2023
• The one thing you’re probably not doing that you’ll need from day 1 in 2023
• The danger zone in Q4

Links

To read the transcript or explore other episodes go to dianemayor.com/182

If your email open rates have tanked, your ads are costing you a fortune or you’re dreading the effort required to create that 3 video series for your next launch, try audio.

Nora Sudduth, co-founder of Hello Audio walks you through how the sound of your voice can improve your opt-in rates, challenge conversions and add a little something special to help your marketing stand out in a crowded world

Key Takeaway

Audio creates a natural, cohesive conversation in a way that video and email can't replicate while being quicker and easier to produce.

We talk about

• Why audio is the new (more effective) freebie
• Where audio works best in your funnel
• How to use it to supplement what you already have (no reinventing the wheel required)
• Whether a private podcast is the new email list
• Where audio might not be the best fit for your business

Links

Click here to sign up for a free, no credit card required trial of Hello Audio. (affiliate link)

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/181

If scale is your word for 2023, you’re curious about what that might look like in your business or the whole idea sounds terrifying, we cover it all.

Abagail and Emylee of Boss Project walk you through the reality of scaling a service based business, the pitfalls, and the solutions to the biggest surprises.

Key Takeaway

Everyone talks about the sexy vanity metrics and market-facing side of scaling but the reality is your back end is as, if not more, critical to successful scaling.

We talk about

• The questions you need to ask before you decide to scale
• The systems and structure of scaling
• Leadership, delegation, and values
• Making well-rounded decisions
• The common money mistake people make when scaling

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/180

Do you cringe every time you’re asked to go around the group to introduce yourself and your business? We have the solution.

Wendy White walks you through crafting a message that gets you referrals and collaborations without any rote learning or robotic recitation.

Key Takeaway

Messaging is not one size fits all - it should change based on the person speaking, the situation and the listener.

We talk about

• Why we get stuck on messaging
• When it’s time to refresh your messaging
• The essential building blocks of your message
• My weird dislike of the word help in introductions
• Wendy’s messaging pet peeve so that you can avoid it
• Wendy’s lifestyle boundary for her business
• The worst cookie-cutter advice Wendy’s been given on her lifestyle business

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/179

There's a lot of information on how to build your course but the world has changed so shouldn’t your course be changing too?

Molly Keyser walks you through what’s working in the online course world right now and what’s not from traffic to gamification.

Key Takeaway

If your students aren’t completing your course, you need to look at how you’re presenting the content to match the short attention span of the current TikTok-obsessed world.

We talk about

• Whether webinars are dead
• How course content needs to evolve post-pandemic
• Team Launch v Team Evergreen
• Course completion gamification
• A testimonial super hack

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/178

How are you feeling? Are you exhausted or stressed or burnt out? If you’re struggling to answer any of these, here’s the helping hand you didn’t know to ask for.

Kate Reuter walks you through how burnout happens, what to look for, all the things I got wrong, and what you can do instead

Key Takeaway

The internal work needs to become something we do daily even when there isn’t a problem nagging at us.

We talk about

• Defining burnout 
• What to do if we feel we are burning out
• My own burnout story as a case study in what not to do
• How to avoid burnout
• The thing to be careful of in the burnout phase
• Kate’s lifestyle boundary for her business
• The worst cookie-cutter advice Kate’s been given on her lifestyle business

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/177

If you test differently every time you try to find your Enneagram type, think all the memes are hilarious regardless of type and your coffee order never matches your type, you could be forgiven for thinking the Enneagram is not a useful tool for your business.

Jayla Rae Ardelean walks you through the Enneagram as a business tool instead of just an amusing meme on socials and what it really takes to embed it with your team.

Key Takeaway

You cannot type a person based on their behavior as you can’t see the motivation behind it.

We talk about

• What the Enneagram actually tells you
• The core motivation and worldview of each type
• How to type yourself (hint: it’s not with memes)
• How to use it in your business

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/176

If you’re avoiding Linked In because it feels like Insta’s corporate parent or Tik Tok’s stuffy grandparent, you could be missing out on an algorithm that actually works for you.

Tania Bhattacharyya walks you through how to get clients, grow your thought leadership, and expand your network with a lazy LinkedIn strategy that works.

Key Takeaway

LinkedIn has been working on becoming more human and investing a lot in its creators.

We talk about

• How to walk the line between corporate and casual as a thought leader on Linked In
• How the algorithm works FOR you
• Which CTAs work the best on Linked In
• How to set up your profile to support your lazy Linked In strategy
• The types of posts you need to try out
• Tania’s lifestyle boundary for her business
• The worst cookie-cutter advice Tania’s been given on her lifestyle business

Links

To read the transcript, grab the resources and explore other episodes go to dianemayor.com/175

You've got enough shiny objects bouncing around your head to rival the average disco ball but how do you pick the really great ones from the distractions?

Key Takeaway

If the idea is great now, it will still be great when you’ve taken more time to consider it. 

In This Episode

• The signs you might be in danger of implementing a bad idea
• The 5 questions your idea needs to pass before you implements
• The challenge to any idea that entrepreneurs struggle with

Links

To grab a resource, read the transcript, or explore other episodes go to dianemayor.com/174