The customer might not always be right but even, when they are wrong, their friends will still believe them and make buying decisions accordingly

Green is the new black and customers are voting for more sustainable businesses and offers with their wallets and this applies to online businesses too.

The key to doing the right things for your business lies in the feedback you get from it. Without feedback, you'll be left disappointed in your profit line.

Flexibility is great but have you ever tried to schedule a meeting across 3 or more timezones? Timezones aren't going any where so we need to adapt our business to minimize the impact.

Does your strategy mean you need to make a profit right now or is there something more important?

To create sustainable success, your business needs a team with the inventiveness of Apple, creativity of Google and Innovation of Meta

Some people will love what you say and some people won't and that's okay. You just have to start the conversation

As small business owners, we know that the only constant in our world is change and we can either be reactive to that or proactive about it.

If you're flying by the seat of your pants, you should expect the next speed bump coming down the corner to knock you off course. So you need to get better at predicting and adapting to the future.

Failure is inevitable in your business. You've already encountered it. And it's coming again. You would plan for anything else that's certain in your business, so why not failure?