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In this episode of Mostly Growth, the number one podcast in product monetization, we tackle the question every legacy SaaS company is facing: what now? From “do nothing” to full reinvention, we break down the five strategic paths—profit maximization, internal disruptors, going on offense with AI, and more. If SaaS isn’t dead but the playbook is, this is what comes next.
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SPONSORS:
Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free.
beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months.
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LINKS:
Mostly Metrics: https://www.mostlymetrics.com
CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/
Growth Unhinged: https://www.growthunhinged.com/
Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Slacker Stuff: https://www.slackerstuff.com/
Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/
—
RELATED EPISODES:
Big Bubble Trouble: Lessons from 400 Years of Financial Bubbles
https://youtu.be/6__QACkHOgM
SaaS Is Back… Or Is It?
https://youtu.be/-Ua6ukTJihw
—
TIMESTAMPS:
0:00 Intro banter: changing sides of the bed
1:14 Show intro
2:00 SaaS apocalypse topic intro
3:54 Software down 20% — worst of any sector
4:49 SaaS company advantages
5:51 On-prem to SaaS analogy
8:43 Sponsors — Lightfield | beehiiv
10:39 Path 1: Ignore it
12:16 Newspaper analogy and timeline
15:01 Limits of the newspaper analogy
17:03 Path 2: Get really profitable
21:48 The PE playbook
22:26 Thoma Bravo: insulated categories
23:19 Path 3: Startup within a startup
23:35 Challenger brand example: Cricket Wireless
25:19 Service as software carveout
26:25 Intuit example
27:54 Intercom: burning the bridges
28:36 Path 4: Go on the offensive
29:33 Anthropic vs. Cursor credits example
33:22 Path 5: Total reinvention
35:13 Bolt / StackBlitz example
37:04 Which route would you pick?
38:48 Business blunders
38:56 AI use cases that were never real problems
41:47 Credits
#MostlyGrowthPodcast #SaaS #AIStrategy #ProductMonetization #GrowthStrategy
By Mostly MediaIn this episode of Mostly Growth, the number one podcast in product monetization, we tackle the question every legacy SaaS company is facing: what now? From “do nothing” to full reinvention, we break down the five strategic paths—profit maximization, internal disruptors, going on offense with AI, and more. If SaaS isn’t dead but the playbook is, this is what comes next.
—
SPONSORS:
Lightfield is an AI-first CRM built for modern sales teams that want to manage deals without manual data entry or dashboards. By joining sales calls, reading emails, and maintaining full account context, Lightfield helps teams prioritize deals, automate follow-ups, and stay prepared for every interaction. It’s like having a sales coach, RevOps analyst, and EA in one. Start a 14-day free trial at https://www.lightfield.app and use code MOSTLYGROWTH to get 3 months free.
beehiiv is a modern newsletter platform built for creators who want to grow and monetize their audience without platform tax. With best-in-class deliverability, built-in automations, customization, and powerful analytics, beehiiv helps writers scale with full ownership of their audience. Trusted by serious newsletter operators, it’s designed for people who treat newsletters like a business. Try it free at https://www.beehiiv.com/kyle and use code KYLE30 for 30% off your first three months.
—
LINKS:
Mostly Metrics: https://www.mostlymetrics.com
CJ on LinkedIn: https://www.linkedin.com/in/cj-gustafson-13140948/
Growth Unhinged: https://www.growthunhinged.com/
Kyle on LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Slacker Stuff: https://www.slackerstuff.com/
Ben on LinkedIn: https://www.linkedin.com/in/slackerstuff/
—
RELATED EPISODES:
Big Bubble Trouble: Lessons from 400 Years of Financial Bubbles
https://youtu.be/6__QACkHOgM
SaaS Is Back… Or Is It?
https://youtu.be/-Ua6ukTJihw
—
TIMESTAMPS:
0:00 Intro banter: changing sides of the bed
1:14 Show intro
2:00 SaaS apocalypse topic intro
3:54 Software down 20% — worst of any sector
4:49 SaaS company advantages
5:51 On-prem to SaaS analogy
8:43 Sponsors — Lightfield | beehiiv
10:39 Path 1: Ignore it
12:16 Newspaper analogy and timeline
15:01 Limits of the newspaper analogy
17:03 Path 2: Get really profitable
21:48 The PE playbook
22:26 Thoma Bravo: insulated categories
23:19 Path 3: Startup within a startup
23:35 Challenger brand example: Cricket Wireless
25:19 Service as software carveout
26:25 Intuit example
27:54 Intercom: burning the bridges
28:36 Path 4: Go on the offensive
29:33 Anthropic vs. Cursor credits example
33:22 Path 5: Total reinvention
35:13 Bolt / StackBlitz example
37:04 Which route would you pick?
38:48 Business blunders
38:56 AI use cases that were never real problems
41:47 Credits
#MostlyGrowthPodcast #SaaS #AIStrategy #ProductMonetization #GrowthStrategy