After coaching more than 100 founder-CEOs, I've learned this isn't a firing problem—it's a guilt problem. Guilt makes you wait, and the team pays the price in missed deadlines and late nights. In this video, I'm showing you five fairness checks to fire somebody fairly without the guilt and move on cleanly.I'm Dominic Monkhouse. I've scaled two of my own businesses past £30 million and coached over 100 more. In that time, I've learned that firing isn't a failure—it's a necessary part of building a high-performance team. If you don't have a framework, you'll delay, dither, and burn your best people in the process. This framework stops that.⏱️ TIMESTAMPS:0:00 - This Isn't a Firing Problem, It's a Guilt Problem1:02 - Step 1: Clarify Before You Blame (Is This Actually Your Fault?)2:00 - Step 2: Have the Accountability Conversation (Strike One)3:49 - Step 3: Do the Final Fairness Check (Strike Two)4:45 - Step 4: Run a Proper PIP (30-90 Days)6:01 - Step 5: If the PIP Fails, Part Ways7:03 - Summary: The Fair Firing FrameworkLEGAL DISCLAIMER:I'm not an HR consultant. This is a leadership framework, not a legal one. Your jurisdiction might have different laws you need to follow. Obviously, talk to your lawyer. This framework is fair—I've used it hundreds of times.THE FAIR FIRING FRAMEWORK SUMMARY:1. Clarify before you blame2. Have the accountability conversation3. Do the final fairness check4. Run a proper PIP5. If all else fails, let them leave with dignityThis isn't about being a hard-ass. It's about protecting your A players. It's about building a culture where performance is the standard, not the exception. It's about freeing you up to do your real job—leading the business, not refereeing.KEY TAKEAWAYS:- This isn't a firing problem—it's a guilt problem- People can't meet expectations you never set- Start from extreme ownership: "This miss might actually be on us as leaders"- Once is a mistake, twice is a pattern- Two strikes is enough data to accept reality📧 Want one email a day to get your time back and stop firefighting? 33 lessons in the description: https://join.monkhouseandcompany.com/33-days-of-no-bollocks-business-insights📞 Ready to build a moat around your champions? Book a call: https://book.monkhouseandcompany.com/founder-freedom-call→ FOLLOW DOMINIC MONKHOUSE:LinkedIn: 👔 https://www.linkedin.com/in/dominicmonkhouse/Website: https://www.monkhouseandcompany.comGuilt makes you wait. The team pays the price.#FounderCEO #Leadership #PerformanceManagement #ScalingBusiness