Building a successful business takes a lot of work. Not just hard work, but, and maybe even more importantly, smart work.

In consideration of that, what are the things that a new business owner MUST do BEFORE they launch their business?

For starters, you need to have a business plan. And this document isn't just something you're going to prepare and stick in a drawer! It's your blueprint for success.  

Next, you, the entrepreneur, need to understand how marketing works before you launch.  If you're trying to figure out marketing and wait until AFTER you've launched, then it's probably too late.

In this podcast, I review the five critical things that an entrepreneur needs to do before they launch their business. Following these five steps aren't a guarantee, but, not following them will make it much more difficult to break through the noise and help your business succeed.