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Using storytelling in your marketing builds trust, creates connection and helps your referral network remember you without you needing to send those awkward emails.

In this episode, I’m breaking down the five core stories every consultant, coach, or expert needs in their back pocket to transform their newsletters, emails, social posts and podcast interviews.

You’ll learn how to use storytelling for business and marketing strategically — not just to entertain — but to turn your stories into real business assets that grow your brand and fill your pipeline.

Storytelling - and choosing the right stories to tell - is a competitive advantage. And creating a set of evergreen stories for your company gives you a business asset that you can use again and again.

HIGHLIGHTS

The Power of Storytelling in 2026: 0:57

Story Type 1: 2:27

Story Type 2: 3:39

Story Type 3: 4:59

Story Type 4: 6:34

Story Type 5: 6:59

CONNECT WITH ME: 

🌐 ⁠LauraZavelson.com⁠ 

📲⁠ LinkedIn⁠

🎥 ⁠YouTube⁠

😍⁠Instagram

If this episode was helpful, I’d love it if you would leave a review and share it with a friend! See you next time.