A Digital Strategy Podcast

The 5 Website Principles Most Companies Get Wrong

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In this episode:

  • Clarity beats cleverness: define the goal and the KPI before the design
  • Structure is the real UX: information architecture as the invisible foundation
  • Speed is a design decision: real speed, perceived speed, and the three-second rule
  • Building for the person who knows nothing about you, starting with ICP work
  • Why AI-generated copy keeps missing the mark
  • Every page needs one job, including the homepage as a traffic mediator
  • Why the first step is always an audit against your ICP

    • Chapters:

    • 0:08 — Series recap and back to basics
    • 1:15 — Principle 1: Clarity beats cleverness
    • 3:50 — Principle 2: Structure is the real UX
    • 6:00 — Principle 3: Speed is a design decision
    • 8:40 — Principle 4: Build for the person who knows nothing
    • 13:46 — Principle 5: Every page needs one job
    • 17:17 — Recap and the first move: do an audit

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      A Digital Strategy PodcastBy Tennis