Marketing doesn’t create enterprise value by accident—it has to be engineered, governed, and aligned to the deal thesis. In this week's episode, Bill breaks down the model we use at 50 Capital Growth to turn marketing from a collection of activities into a governed asset that creates measurable enterprise value.
This episode is built for owners, executives, private equity operators, and leadership teams in B2B and industrial companies navigating growth, acquisition, or exit. Bill walks through how to align marketing directly to a deal thesis, protect revenue, unlock expansion inside existing accounts, systematize referrals, and scale into new markets with speed and confidence. The result is marketing that behaves like capital—predictable, defensible, and trusted by boards, lenders, and buyers.
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