The 6 Figure Event Podcast

What does it take to successfully host a six-figure event? In this episode, I take you behind the scenes of a 6 Figure EBA event strategy. Depending on the type of event, tons of details are going to vary. But no matter what, there are usually some tips you can count on in the journey from idea to shindig.   In a nutshell, I talk about:

• The importance of doing a brainstorm and the umbrella effect.
• Why you should provide crystal clear communication on KPIs.
• Defining the parameters of your event.
• Creating customer-exclusive experiences.

  A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Finding a sponsor can be like trying to get hired for a job. Some of your proposals will be rejected or while others will get no response at all. Luckily, there are a few strategies you can use to make your event a more attractive sponsorship opportunity. How do you do it?   In this episode, I talk about creative techniques you can use to identify your ideal event sponsors, and how you can reach out to them. Sponsorships offer brands the chance to get in on some quality experiential marketing, not to mention some pretty impressive post-event data that can help in their marketing efforts.   Tune in to learn more about:

• How and why you should conduct a target audience research.
• The 8 questions to ask  
• The 'If' statements that will help you uncover what sponsors want now and in the future. 

  A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

If you’re like most organizers, selling out your event is priority #1. With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. But the question remains the same. How do you get people to come to your event?   In this episode, I share my biggest tip on selling out your event, and why these strategies work every single time. I also talk about:

• Influencer marketing and high-tech strategies.
• How to convey the messaging of an experience to your audience. 

  A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.   It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.   I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.   Visit my website: www.eventistrybyalecia.com

Virtual and hybrid events have proven to be an excellent source of recurring income. But how does one get to monetize them successfully? In this episode, I share tips on how you can monetize both virtual and hybrid events, so tune in to learn the strategies that have worked for me!     In a nutshell, I speak about:  

• How to monetize through brand partnerships.
• Other general ways of monetizing events.
• Understanding tickets and ticket strategies.
• Tips for successful year-long event monetization.

… and so much more!     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Finding event sponsors is not simply a matter of tracking down the perfect backer and offering up an amazing pitch. There’s a bit more to it than that. Aside from the best practices we’ve already covered, there are a few extra pieces of advice we can offer up; a bit of additional insight that could potentially benefit every event organizer in the field. Tune in to learn what you need to do to get a line-up of kick-ass event sponsors.     In this episode, I talk about:

• How to pick companies based on the alignment factor.
• How to creatively turn a No to a Yes.
• Why following up on potential event sponsors is key.
• Where to get Fortune 500 company contacts.

... and so much more!     A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Virtual and hybrid events are really an ideal way to get your pipeline full of people who want to buy your products and services. But what goes into generating ROI from such events? Realizing the full return on investment for your next event requires more than an in-depth presentation or a flashy online set-up. To fully leverage your attendance, it’s critical to develop a sound marketing strategy for before, during and after your next event.     In this episode, I talk about:  

• Effective ticket pricing strategies and why most people get it wrong.
• Benchmarks you should know as far as virtual event registrations are concerned.
• Lead generation avenues to try if you are hosting or thinking about a hybrid opportunity.
• Why you should have a solid follow up strategy.

    A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

Hybrid is the future of events. And the global shift to virtual events has come with many benefits. So when you design your events for attendees, sponsorship is different. Your event sponsorship strategy has to be integrated and offer the best of both worlds for sponsors.     Creating valuable sponsorship opportunities is not only a key factor for the success of an event, it will also be essential for the long-term viability of virtual events. There are a few things you need to do to ensure you are landing the event sponsors you need, without putting your profits on the backburner. Tune in to this episode to learn what those tips are!      A lil bit about me, Alecia May:     I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

While hybrid events may be the solution for accommodating those most eager for face-to-face contact as well as those who prefer to attend remotely, they also come with the added complexity that can often seem like double the workload. Keeping two different audiences engaged, especially given the distractions of work and personal needs, is no simple feat.     With so many moving pieces to a hybrid event, how doe one ensure stellar delivery and an ROI that makes financial sense? To elevate your hybrid strategy, this episode has some tips to keep in mind.      A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

When virtual events came to the forefront in late March 2020, pretty much the entire industry winged it. Some events got raving reviews, some were meh, some failed to reach their goal, some flopped majorly, and some never got off the ground. With each event, we learned something new about virtual events and started pushing the boundaries further.     Majority of organizations are now offering virtual events as a major part of their marketing, growth, or brand awareness strategy. That said, one of the questions that we get asked the most is, what are the reasons that virtual events fail? And this is exactly what I address in this episode. So tune in to learn more!      A lil bit about me, Alecia May:     I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com

What does 2022 look like for your business? Is it going to be virtual? Is it going to be hybrid or is it going to be live?     In this episode, I help you determine what will make the most sense for you and your business, because that is what I want to focus on. The trends we are seeing in the event industry will point you in the right direction, so tune in to learn more!     In a nutshell, I speak about:  

• Practical strategies for profiting from a hybrid event.
• Monetization of events, what makes sense for a business owner, and where the money comes from.
• Creating long-term, sustainable partnerships.
• The amount of time you need in order to plan, get sponsors and be really effective in your events

    A lil bit about me, Alecia May:   I'm an Event Coach + Strategist expert in love with working alongside kickass womenpreneurs who have an insatiable craving to do more, be more, and make more. From hosting your first event or retreat to multi-day conferences, we have the tools, resources and strategy to help you and YOUR business succeed.     It doesn’t matter if you’re in the beginning stages of planning your first event ever or just need an experienced hand to take over the marketing for the last few months leading up to the event.     I'm the founder of Eventistry by Alecia. When it comes to planning your event, think of me as your wingwoman – I've got your back and will map out your event marketing strategy, fill the seats with eager attendees, and create a positively memorable experience for everyone involved. My mission as an Event + Marketing Strategist is to help entrepreneurial women like you inject passion, flair, and an unforgettable je ne sais quoi into your events, turning them from “OK” or “good enough” into jaw-droppingly successful 6-figure “WOW” weekends.     Visit my website: www.eventistrybyalecia.com