Search is a key part of your LinkedIn strategy. At the end of the year it's a good idea to review and enhance.

It's November 2020 and the start of a second phase of lockdown here in the UK. LinkedIn marketing is more important than ever and here are three approaches to get this right. Please do get in contact to chat over any of what I cover.

As 2020 comes to an end its worth thinking about how we will.improve on things in 2021. How can we leverage LE.A.D.S better?

When did you last check on how many you have and who they are?

Marketing plans for 2021 should include looking at connections as well Followers to get the maximum benefit.

Conducting a simple Gap Analysis of your LinkedIn connections and making adjustments is one way to make 2021 start on the right foot.

2021 is already a hot topic in terms of how to make sure it is more successful than 2020. There are no certainties but I do know that simple things done well on LinkedIn will make a difference. Start with a simple Gap Analysis, see who you already have before chasing new connections

What a generalisation and yes it is but you can helpnthe situation by taking action.

Planning for 2021 should have begun and a good way of doing this on LinkedIn is to conduct an audit of your connections

Some tips on how to make the best of the rest of the year on LinkedIn.

Key elements of your LinkedIn profile to be looking at. Think about a simple Gap Analysis exercise to look at the numbers of target market connections you have.