The Data Room

The 7 Criteria for an Effective Chief Revenue Officer (w/ Kelly Ford, General Partner @ Edison Partners)


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What does it take for a CRO to be an A-player, not just an overtitled VP of Sales? Join us for a conversation about 7 criteria that define a CRO strategist.


In this episode, I interview Kelly Ford, General Partner & Growth Equity Investor at Edison Partners, about:

- How she used operating experience to become a great investor

- Exploring the scope of a CRO

- 7 competencies of an effective CRO

- How new CROs should tackle their first 30-60-90 days

Have an idea for a guest or show topic? Email Dan at [email protected].

Hear from more B2B revenue leaders by subscribing in Apple Podcasts, Spotify, or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

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