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Summary

In this episode, David Osborne discusses the importance of sales in the wedding industry and provides tips for improving sales skills. He introduces the concept of the seven C's of sales skills: costs, curiosity, connection, concerns, closing, contracts, and CRM. He emphasizes the need for salespeople to have a deep understanding of pricing and costs, be curious about potential clients, build connections and rapport, address concerns and objections, effectively close deals, use contracts, and utilize a CRM for follow-up.

Takeaways

• Sales is a crucial aspect of running a successful wedding business.
• Salespeople should have a deep understanding of pricing and costs.
• Curiosity is important in sales, as it allows salespeople to gather information and find common connection points with potential clients.
• Building connections and rapport with potential clients is essential for successful sales.
• Salespeople should address concerns and objections to help potential clients feel confident in their decision to book.
• Closing deals and using contracts are important steps in the sales process.
• A CRM is a valuable tool for managing client relationships and following up with potential clients.