Episode 2: The 7 Deadly Coaching Sins

In this episode, Andy dives into the seven biggest mistakes that hold coaches back — from failing to choose a niche, to undercharging, to trying to go it alone. Drawing on decades of experience and training hundreds of coaches, Andy shares the honest truths, lessons learned the hard way, and the mindset shifts that turn a good coach into a thriving one.

What You’ll Learn in This Episode:

• Why not choosing a niche is the fastest route to coaching burnout
• How to confidently charge what your coaching is worth
• Why certification alone won’t build your business
• The simple secret to consistent, effortless marketing
• How to stay resilient when results take time
• Why your personal growth is your greatest coaching asset
• The power of community and collaboration for long-term success

Whether you’re brand new or seasoned in the world of coaching, this episode will help you sidestep the pitfalls and build a sustainable, purpose-driven business that shines.

Timestamps:

00:00 – 01:00 Welcome back, coach!
01:00 – 02:30 Deadly sin #1: No niche, no impact
02:30 – 05:00 Deadly sin #2: Free forever
05:00 – 08:00 You’re not selling hours
08:00 – 10:30 Deadly sin #3: The certificate illusion
10:30 – 12:30 Deadly sin #4: No marketing strategy
12:30 – 15:00 Deadly sin #5: Neglecting your own growth
15:00 – 17:00 Deadly sin #6: Giving up too soon
17:00 – 20:00 Deadly sin #7: Doing it alone
20:00 – End The abundance mindset 

Podcasts Links:

Apple Podcast - https://podcasts.apple.com/podcast/the-coach-business-school-podcast/id1842342941

Spotify - https://open.spotify.com/show/142STLsZrbxVW0pgZxyCj1