In this episode, I sit down with the brilliant Danny Wicks to explore what it really takes to build a coaching business that supports your life rather than consumes it.

We talk honestly about corporate pressure, anxiety, burnout, identity shifts, and the courage it takes to move away from chasing money and exits towards building a business and life you actually love.

Danny shares his journey from banking and consultancy into coaching, what the Ibiza retreat unlocked for him, and why you cannot shortcut the process if you want something real and sustainable.

What You Will Learn in This Episode

• Why chasing money and exits leads to emptiness
• How anxiety and personal struggle led Danny into coaching
• Why you cannot skip the process in coaching or business
• How he built a successful business without social media
• What it really means to create a business and life you love

Timestamps 

00:00 – 02:00 Welcome, retreat reflections, and why this conversation matters
02:00 – 06:30 Danny’s corporate life, anxiety, and breaking point
06:30 – 10:30 Therapy, self-work, and discovering coaching
10:30 – 15:30 Why the Ibiza retreat became a life-changing moment
15:30 – 20:30 Transitioning from consultant to coach while staying employed
20:30 – 25:30 Building a business by earning your stripes
25:30 – 30:30 Do not skip the process in coaching or business
30:30 – 36:00 Scaling without social media and doing the opposite
36:00 – 42:30 Redefining success and creating a business and life you love
42:30 – End The long game, meaningful work, and Danny’s message to coaches 

If this conversation resonated and you want to become an accredited coach or take your coaching business to the next level, come and train with me at the Coach Business School.

I’ll personally guide you through both your coaching skills and your business growth.

I’d love to support you.

Let’s do this.

In this episode, I explore one of the most powerful truths in coaching. Your biggest life struggle, the thing you thought might break you, can become the greatest gift you ever bring to others. I see this time and time again. Coaches are often drawn to this work because they have overcome something significant. Burnout, redundancy, divorce, injury, menopause, alcohol, anxiety, loss. These moments wake us up, shake us out of the middle lane, and open the door to growth, meaning, and contribution.

I walk you through why your struggle is not a weakness but your coaching superpower. It is the bridge that allows you to connect deeply with the people you are meant to help. When you talk about the struggle you have lived through and the success you created on the other side, you draw in the right clients, build trust instantly, and create a transformation that is real and grounded in lived experience.

What You Will Learn in This Episode:

• Why your biggest challenge can become the foundation of your coaching career
• How adversity wakes us up to our potential and purpose
• Why lived experience builds stronger, more authentic coaching relationships
• How your story attracts the right clients without forcing or selling
• Why people invest in help when they are in a struggle, not when they feel fine
• How to use your story ethically without giving endless advice
• Why you do not need to be perfect to be a powerful coach
• How to turn struggle into meaning, contribution, and sustainable business success

Timestamps 

00:00 – 01:30 Your struggle is your superpower
01:30 – 03:00 Why you’re drawn to coaching
03:00 – 04:30 From minus five to plus five
04:30 – 06:00 When life wakes you up
06:00 – 07:30 Pain is the doorway
07:30 – 09:00 Talking to the struggle
09:00 – 10:30 Success ≠ perfection
10:30 – 11:30 The empathy advantage
11:30 – 12:00 Turning pain into purpose
12:00 – End Your struggle → your story → your success

Links & Resources:
Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Check out the Coach MBA — Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business.
 👉 Learn more at coachbusiness.school

If this episode resonated with you, share it with your coaching community, subscribe, and keep showing up and shining your message.

Let’s do this.

Maybe you’ve wondered if you’re too old to start a new career as a coach. I hear that all the time, and I’m here to tell you it’s simply not true. In fact, coaching is one of the few professions that actually gets better with age. In this episode, I’ll share why your experience, your wisdom, and your story are your greatest assets and how your 40s, 50s, 60s, and beyond might just be the perfect time to start your encore career doing something deeply meaningful.

What You’ll Learn in This Episode:

• Why coaching gets better as you get older
• The two types of intelligence and why one keeps growing for life
• What an “encore career” really is (and why it’s about meaning, not just money)
• How to use your life experience to coach with confidence and authority
• Why so many world-class coaches thrive into their 70s, 80s, and even 90
• How to build a coaching business you’ll never want to retire from

Timestamps:

00:00 – 01:00 Too old to coach? Think again
01:00 – 02:00 Building successful coaches
02:00 – 03:30 Coaching legends who prove the point
03:30 – 05:00 The age advantage
05:00 – 06:30 The science of growing wiser
06:30 – 08:00 The shift from speed to wisdom
08:00 – 09:30 The encore career revolution
09:30 – 10:30 From money to meaning
10:30 – 11:30 Never retire from purpose
11:30 – End Your encore starts now

Links & Resources:
Join me at the Coach Business School: Whether you’re brand new and want to get accredited as a coach, or you’re already qualified and ready to grow your business, I’ll guide you through world-class coach and business training so you can truly succeed.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Check out the Coach MBA - Marketing and Business for Accredited Coaches, my program designed to help you build a thriving, purpose-driven coaching business.
 👉 Learn more at coachbusiness.school

If you’re ready to start your encore career and create more meaning, impact, and freedom, this episode is for you. 

Let’s do this.

Episode 5: What Have I Got To Offer As a Coach? I’m Just A Normal Person!

Have you ever thought, “What have I got to offer as a coach?” I get it - I’ve been there too. In this episode, I’m sharing why you already have everything you need to become a world-class coach. Forget the myth of the “perfect expert” - clients don’t want flawless; they want real. I’ll explain how your story, your struggles, and your unique experiences are your greatest assets when it comes to building a thriving coaching business.

What You’ll Learn in This Episode:

• Why “normal” is your coaching superpower
• The myth of the expert coach (and why it holds people back)
• How storytelling builds instant trust and connection
• Why real people want to work with real people
• How to turn your experience into your expertise
• The truth about accreditations and what really attracts clients

Timestamps:

00:00 – 01:00 The real reason you’re enough
01:00 – 02:30 The mission behind the Coach Business School
02:30 – 04:00 The myth of the expert coach
04:00 – 05:30 Real people want real coaches
05:30 – 07:00 The story that hooks hearts
07:00 – 08:30 The authenticity advantage
08:30 – 10:00 From experience to expertise
10:00 – 11:30 Everyone’s tuned to ‘What’s in it for me?’
11:30 – 12:30 Forget accreditations — tell your story
12:30 – End The one thing you must remember

Links & Resources:

Join the Coach Business School: Ready to start or grow your coaching journey? Whether you want to get accredited as a coach or master the business of coaching, you can train directly with Andy at the Coach Business School — the home of successful coaches.
 👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Take your next step with the Coach MBA — Marketing and Business for Accredited Coaches, designed to help you build a sustainable, thriving coaching business.
 👉 Learn more at coachbusiness.school

If this episode inspired you, please follow, share, and review the show — and don’t forget to visit coachbusiness.school to join me and the community of successful coaches.

Let’s do this.

Episode 4: Coaching Online or In-person: Which Is Most Effective and Economical

In this episode, Andy explores one of the most important questions for modern coaches: should you focus on in-person or online coaching? Drawing on over a decade of experience, Andy shares how reconnecting with in-person coaching - through retreats, corporate clients, and one-to-one sessions - reignited his passion and deepened the impact of his work.

What You’ll Learn in This Episode:

• The real differences between in-person and online coaching
• Why in-person connection can elevate your coaching practice
• How to price and structure in-person coaching effectively
• The surprising business benefits of being physically present
• How to balance time, travel, and income as a hybrid coach
• Why authentic, human connection is becoming more valuable than ever

Timestamps:

00:00 – 01:30 The human touch question
01:30 – 03:00 The rise of online coaching
03:00 – 05:00 Rediscovering real connection
05:00 – 06:30 The power of being in the room
06:30 – 08:30 A bold business opportunity
08:30 – 10:30 Inside the corporate world
10:30 – 13:00 The logistics of presence
13:00 – 16:00 The coffee shop coach
16:00 – 19:00 The friendship dilemma
19:00 – End The return of real coaching

Links & Resources:

Join the Coach Business School: Want to become a successful, accredited coach? Train directly with Andy through the Coach Business School - where we combine elite-level coaching skills with world-class business training.
👉 Explore programs and free resources at coachbusiness.school

Already Accredited? Join the Coach MBA - Marketing and Business for Accredited Coaches, designed to help you master the business of coaching and build a thriving practice.
👉 Learn more at coachbusiness.school

If you enjoy this episode, please share it with your coaching community, follow the show, and leave a review - it helps more coaches discover these insights.

Let’s do this.

Episode 3: How to Price Your Coaching. You Are Not Charging Enough!  

In this episode, Andy tackles one of the biggest challenges in coaching - why brilliant, passionate coaches often struggle to make money despite transforming lives. Discover how to shift from selling your time to selling outcomes, redefine your value, and start earning what your coaching is truly worth.

What You’ll Learn in This Episode:

• Why great coaching skills alone don’t equal business success
• The real reason accreditations don’t guarantee income
• How to stop selling time and start selling outcomes
• The simple pricing mindset that changes everything
• How to find your niche and identify your ideal client
• The “coaching pricing matrix” and how to use it to grow sustainably

Whether you’re just starting out or an experienced coach ready to scale, this episode will help you connect meaning, impact, and income - so you can do more of what you love and thrive while doing it.

Timestamps:

00:00 – 01:00 The big question
01:00 – 02:30 Breaking the mould
02:30 – 04:30 Great coach, poor business
04:30 – 06:00 The accreditation trap
06:00 – 07:30 The meaning–money connection
07:30 – 09:30 Stop selling your time
09:30 – 12:00 Your story holds the key
12:00 – 15:00 The pricing breakthrough
15:00 – 20:00 The coaching value matrix
20:00 – End From scarcity to abundance

Links & Resources:
 🎓 Join the Coach Business School: Ready to take your coaching to the next level? Whether you want to get accredited as a coach or you’re already qualified and want to master the business side of coaching, the Coach Business School has everything you need to succeed.
👉 Explore our programs and free resources at coachbusiness.school.

🚀 Join the Coach MBA: If you’re an accredited coach ready to build a thriving business, check out the Coach MBA — Marketing and Business for Accredited Coaches.
💻 Click here to learn more. 

Hopefully, I’ll see you inside the training very soon. Let’s do this!

Episode 2: The 7 Deadly Coaching Sins

In this episode, Andy dives into the seven biggest mistakes that hold coaches back — from failing to choose a niche, to undercharging, to trying to go it alone. Drawing on decades of experience and training hundreds of coaches, Andy shares the honest truths, lessons learned the hard way, and the mindset shifts that turn a good coach into a thriving one.

What You’ll Learn in This Episode:

• Why not choosing a niche is the fastest route to coaching burnout
• How to confidently charge what your coaching is worth
• Why certification alone won’t build your business
• The simple secret to consistent, effortless marketing
• How to stay resilient when results take time
• Why your personal growth is your greatest coaching asset
• The power of community and collaboration for long-term success

Whether you’re brand new or seasoned in the world of coaching, this episode will help you sidestep the pitfalls and build a sustainable, purpose-driven business that shines.

Timestamps:

00:00 – 01:00 Welcome back, coach!
01:00 – 02:30 Deadly sin #1: No niche, no impact
02:30 – 05:00 Deadly sin #2: Free forever
05:00 – 08:00 You’re not selling hours
08:00 – 10:30 Deadly sin #3: The certificate illusion
10:30 – 12:30 Deadly sin #4: No marketing strategy
12:30 – 15:00 Deadly sin #5: Neglecting your own growth
15:00 – 17:00 Deadly sin #6: Giving up too soon
17:00 – 20:00 Deadly sin #7: Doing it alone
20:00 – End The abundance mindset 

Podcasts Links:

Apple Podcast - https://podcasts.apple.com/podcast/the-coach-business-school-podcast/id1842342941

Spotify - https://open.spotify.com/show/142STLsZrbxVW0pgZxyCj1

Description:
In this very first episode, Andy shares the story behind his journey into coaching, the lessons he’s learned along the way, and the mission of the Coach Business School Podcast: to help coaches not only master the craft of coaching but also the business skills needed to succeed. From personal transformation to coaching elite athletes and CEOs, Andy explains why beliefs, not events, shape our lives, and how changing those beliefs unlocks true potential.

What You’ll Learn in This Episode:

• Why beliefs—not circumstances—determine your success and fulfillment.
• The missing link in most coach training programs (and how to bridge it).
• Andy’s personal transformation from broker to performance coach.
• How alcohol-free living became a catalyst for elite performance.
• Why great coaching must be matched with great business skills.
• The vision and purpose behind the Coach Business School Podcast.

Links & Resources:

• Connect with Andy at Coach Business School Website
• Follow on CBS Instagram
• Recommended reading: Awaken the Giant Within by Tony Robbins

Next Episode Teaser:
Don’t miss Episode 2, where Andy dives into The 7 Deadly Coaching Sins—and how to avoid them on your journey to building a successful coaching business.

Timestamps:
00:00 – 01:00 The secret sauce to life
01:00 – 02:30 Why most coaches fail
02:30 – 04:30 The wake-up call
04:30 – 06:30 The book that changed everything
06:30 – 08:30 The belief breakthrough
08:30 – 11:30 Learning from the masters
11:30 – 13:30 The alcohol-free awakening
13:30 – 16:00 From broker to coach
16:00 – 20:00 The birth of the Coach Business School
20:00 – End The mission and what’s next