Most coaches train together… and then go it alone.

And that’s where things start to unravel.

In this episode, I’m diving into why coaching does not have to be a solo sport and how the comparison trap is quietly killing incredible coaching careers before they ever truly begin.

I share the mindset shift that changed everything for me, from a win lose world as a professional footballer and broker to building a coaching business rooted in abundance, collaboration and collective success.

If you have ever felt behind, not good enough, or stuck comparing yourself to other coaches online, this episode is for you.

Because when we turn coaching into a team game, everything changes.

What You’ll Learn In This Episode:

• Why comparison is destroying great coaching careers
• The difference between a scarcity mindset and an abundance mindset
• How social media fuels insecurity for coaches
• Why there are more than enough clients for all of us
• How AI could actually grow the coaching industry
• Why guarding your ideas keeps you small
• The power of community and shared wins
• What the CBS Coaching Collective really stands for
• How collaboration accelerates success
• Why coaching is more powerful as a movement than a solo mission

Timestamps

00:00 – 02:00 Why coaching feels like a solo sport
02:00 – 04:00 The comparison trap and social media
04:00 – 06:00 From win lose mindset to abundance
06:00 – 08:00 There are more than enough clients
08:00 – 10:00 Why AI could help human coaches
10:00 – 12:00 Turning coaching into a team game
12:00 – 14:00 Celebrating collective wins
14:00 – 15:30 The future of the Coaching Collective

If you’re ready to stop comparing and start collaborating, come and join us inside the Coach Business School (https://coachbusiness.school/).

Whether you’re brand new, building momentum, or ready to scale, we’ve got you covered.

Enquire about training or the refresher course: [email protected]

And if this episode resonated, share it with a fellow coach who needs to hear it.

Together, we move the needle.

Keep coaching.

In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make.

This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique value and the professional depth of what you actually do in the room with your clients.

This is not about chasing titles or building something overnight. It is about creating clarity for your clients, stepping into a specialist arena, and understanding how to educate the world on the professional power of coaching as a tool for exploring the mind.

What you’ll learn in this episode:

• Why the word "Coach" standalone is often misinterpreted
• The truth about the stigma of "Life Coaching" and how to overcome it
• Why professionalism and treble accreditation are the future of the industry
• Where coaching sits on the wellbeing spectrum (The -10 to +10 team)
• How to use "Expert Arenas" to find a title that actually resonates
• Creative alternatives to "Coach" like Strategist, Architect, and Designer
• The secret to being a specialist rather than a generalist

Timestamps

00:00 – 02:00 Is "Coach" the right word for what you do? 

02:00 – 04:00 The stigma of life coaching vs. professional advice-giving

04:00 – 06:00 Professionalism, accreditation, and the well-being spectrum 

06:00 – 08:00 Educating your clients on what coaching actually is 

08:00 – 10:00 Exploring expert arenas and niche-specific titles 

10:00 – 12:00 Specialist vs. Generalist: The secret to a successful business 

12:00 – End How to start your journey with the Foundational Certificate

If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.

If this episode resonated and you want to explore coaching further, here are a few ways to join me:

• If you want to train as a coach and work directly with me: Join us at Coach Business School (https://coachbusiness.school/).
• If you are already an accredited coach and want to build a sustainable coaching business: Join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).

I would love to see you on the journey.

Let’s do this.

In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality.

Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story about courage, momentum, and saying yes before you feel ready.

This episode is for coaches, aspiring coaches, and anyone who has an idea they keep putting off and knows it is time to move from intention to action.

What you’ll learn in this episode:

• Why action beats overthinking every time
• How confidence is built through doing
• Why perfection is the enemy of progress
• How coaching accelerates personal change
• What it takes to publish a book quickly
• How fear can become a compass
• Why taking imperfect action changes everything

Timestamps

00:00 – Why action matters
03:00 – Felicity’s turning point
06:00 – From coaching to confidence
10:00 – Action over perfection
14:00 – Writing and publishing a book
18:00 – Growth mindset in real life
End – Why doing it scared works

If this episode resonated and you want to take action in your own coaching or business journey, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
https://coachbusiness.school/

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
https://coachbusiness.school/business-and-marketing-mastery/

I would love to see you on the journey.

Let’s do this.

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time.

The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever.

This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less.

This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve.

What you’ll learn in this episode:

• Why the future of coaching is brighter than ever
• How AI will increase demand for human coaches
• Why access creates awareness and opportunity
• The difference between information and transformation
• Why human connection cannot be replaced
• How coaching helps people navigate rapid change
• What it means to future-proof yourself as a coach

Timestamps

00:00 – Why the future of coaching matters
02:00 – Lessons from past industry disruption
05:00 – AI and the accessibility of coaching
08:00 – Why human coaches still win
12:00 – Connection, energy, and transformation
15:00 – The rise of in-person coaching
18:00 – Why now is the time to be a coach
End – The coaching opportunity ahead

If this episode resonated and you want to explore coaching further, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
https://coachbusiness.school/

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
https://coachbusiness.school/business-and-marketing-mastery/

I would love to see you on the journey.

Let’s do this.

In this episode, I’m joined by Gabrielle Harverson for a powerful reminder of one of the most underrated skills in coaching and in life: holding the space.

This conversation is about presence, listening, and the impact of simply being with another human being without fixing, advising, or interrupting. We explore why silence is not awkward, but powerful, and how real change often happens when we create the safety for someone to think, feel, and discover their own answers.

This is not about techniques or clever questions. It is about humanity, trust, and the quality of attention we bring to a conversation.

This episode is for coaches, aspiring coaches, and anyone who wants to communicate more deeply, lead with empathy, and create conversations that truly matter.

What you’ll learn in this episode:

• Why holding the space is one of the most powerful coaching skills
• How silence creates clarity and insight
• Why being present beats giving advice
• The role of non-judgement in transformation
• How deep listening builds trust
• Why coaching is about being with, not fixing
• How presence creates meaningful connection

Timestamps:

00:00 – Why holding the space matters
02:00 – Presence over performance
05:00 – The power of silence
08:00 – Listening without fixing
10:00 – Trust, safety, and non-judgement
12:00 – Coaching as a human connection
End – Why this skill changes everything

If this episode resonated and you want to develop your coaching skills further, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
https://coachbusiness.school/

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
https://coachbusiness.school/business-and-marketing-mastery/

I would love to see you on the journey.

Let’s do this.

In this episode, I share a powerful reminder of why coaching can be one of the most life-changing paths you can choose.

This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and wants to reconnect with why this work matters. We explore what coaching really gives you beyond a qualification, including freedom, meaning, growth, and the opportunity to design a life that feels aligned and purposeful.

This is not about chasing titles or building something overnight. It is about creating work that matters, developing yourself as a human being, and using your skills to make a genuine difference in the world.

What you’ll learn in this episode:

• Why freedom and autonomy matter more than money
• How coaching creates meaning and purpose
• Why personal growth is non-negotiable
• How contribution leads to fulfilment
• What income with integrity looks like
• Why coaching supports an intentional lifestyle
• How coaching skills improve every area of life

Timestamps

00:00 – 02:00 Why this conversation matters
02:00 – 05:00 Freedom, autonomy, and well-being
05:00 – 08:00 Meaning and purpose through coaching
08:00 – 10:00 Growth mindset and lifelong development
10:00 – 12:00 Contribution and doing good in the world
12:00 – 14:00 Income with integrity
14:00 – 16:00 Lifestyle design and true intelligence
16:00 – End Leverage, impact, and becoming a coach in 2026

If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.

If this episode resonated and you want to explore coaching further, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
(https://coachbusiness.school/).

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
(https://coachbusiness.school/business-and-marketing-mastery/).

I would love to see you on the journey.

Let’s do this.

In this episode, I sit down with Helen Alfano, PhD, elite performance coach and former leader inside England Netball during their historic Commonwealth Games gold medal win.

We explore why elite sport has understood the power of coaching for decades and why business professionals are now waking up to the same truth.

Athletes would never leave performance to chance. They train their bodies, their minds, their recovery, and their environment. Yet in business, we often expect people to perform at an elite level with no support at all.

This conversation is about closing that gap.

Helen brings deep experience from high-performance sport, leadership, and coaching, and together we unpack what business can learn from elite athletes about mindset, wellbeing, longevity, and sustainable success.

If you are a coach, a leader, or someone who wants to perform at a higher level without burning out, this episode is for you.

What You Will Learn:

• Why elite athletes treat mindset coaching as non-negotiable
• How performance in business mirrors performance in sport
• The hidden cost of ignoring wellbeing and recovery
• Why coaching improves results, retention, and longevity
• How marginal gains in mindset create massive advantages
• The difference between winning at all costs and winning well
• Why elite performance starts with how you run your mind
• How leaders can perform better by becoming more human
• Why coaching creates better professionals and better people

Timestamps

00:00 – Why sport leads the way in elite performance
05:30 – Helen’s journey from elite sport to coaching
10:20 – The Commonwealth Games gold medal mindset
15:40 – Coaching the people behind the athletes
20:50 – Why business professionals are under supported
26:30 – The real cost of burnout and poor recovery
32:10 – Marginal gains and mindset mastery
38:00 – Winning well versus winning at all costs
44:30 – Identity, values, and performance
50:30 – Why coaching is the unfair advantage

Links and Resources

Coach Business School
https://www.coachbusiness.school

Authentic Brew Alcohol Free Beer
https://authenticbrew.co

Andy’s Dryy App
https://dryy.app

Connect with Helen on LinkedIn
Search Helen Alfano PhD

If you enjoyed this episode, please subscribe, follow, and share it with someone who needs to hear this conversation.

Until next time, keep coaching.

In this episode, I’m joined by my sister-in-law and academic lead at Coach Business School, Louise Ramage, to explore one of the fastest-growing areas in coaching right now. Neurodiversity.

More and more adults are discovering their own neurodiversity, often through their children, and it is changing how people understand themselves, their work, and their potential. We talk about ADHD coaching, lived experience, confidence, belief systems, and why being neurodiverse can actually make you an exceptional coach.

This conversation is practical, honest, and deeply human. If you are neurodiverse, work with neurodiverse clients, or are considering a coaching niche that truly matters, this episode will open your eyes.

What You’ll Learn in This Episode

• Why neurodiverse coaching is growing so rapidly
• How lived experience strengthens coaching impact
• The link between neurodiversity and confidence
• Why many adults discover neurodiversity later in life
• How coaching supports neurodiverse thinking styles
• The role of beliefs, shame, and self-criticism
• Why neurodiversity can be a coaching superpower
• How specialisms help coaches stand out
• The connection between neurodiversity and alcohol
• Why coaching creates real, lasting change

Timestamps

00:00 – 02:00 Why neurodiverse coaching is exploding
02:00 – 04:00 Adult diagnosis and self-discovery
04:00 – 06:00 Lived experience and coaching credibility
06:00 – 08:00 Confidence, belief systems, and shame
08:00 – 10:00 Neurodiversity as a superpower
10:00 – 12:00 Coaching tools that really work
12:00 – 14:00 The rise of ADHD coaching
14:00 – 16:00 Specialisms and building a niche
16:00 – 18:00 Neurodiversity, dopamine, and alcohol
18:00 – End Why coaching changes lives at the deepest level

If this episode resonated and you want to explore this work further, here are a few ways to join me.

If you want to become an accredited coach and train at a world-class level, come and join me at Coach Business School (https://coachbusiness.school/). Louise and I are deeply involved in the training, observations, and development of every coach.

If you are already an accredited coach and want to grow your coaching business with clarity and confidence, join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

If living alcohol free is part of your journey, check out Authentic Brew (https://www.authenticbrew.com/), a functional alcohol free drink designed to support focus, energy, and connection without compromise.

And if you want daily structure, support, and community around living alcohol free, download DRYY (https://www.dryyapp.com/), my alcohol free app and community designed to help you build consistency and momentum without doing it alone.

I would love to see you in the training very soon.

Let’s do this.

In this episode, I share one of the most personal and philosophical podcasts I have ever recorded. This is about moral ambition, meaning, and what we choose to do with our short and precious lives.

For many years, I lived in a career that was brilliant at generating income but bankrupt of meaning. Coaching became the doorway that helped me question everything and ultimately change the direction of my life.

This episode is an invitation to reflect deeply on how you use your time, your energy, and your talents. Coaching is not just a profession. It is a vehicle for contribution, service, and doing real good in the world without burning your life to the ground.

What You’ll Learn in This Episode

• What moral ambition really means and why it matters
• Why so many people feel unfulfilled in their careers
• The difference between generating income and creating impact
• How coaching creates meaning through service
• Why contribution is essential for long-term fulfilment
• How coaching fits alongside a career rather than replacing it
• The danger of grinding through life without reflection
• Why courage is required to live differently
• How to use your skills to do real good in the world
• Why coaching is one of the most powerful vehicles for change

Timestamps

00:00 – 02:00 Moral ambition and why this conversation matters
02:00 – 04:00 Career success without meaning
04:00 – 06:00 The illusion that money equals fulfilment
06:00 – 08:00 Discovering coaching and reflective thinking
08:00 – 10:00 Doing good better and effective contribution
10:00 – 12:00 Coaching as a gateway to purpose
12:00 – 14:00 Building contribution alongside a career
14:00 – 16:00 Why most people never question their path
16:00 – 18:00 Using your life force to serve others
18:00 – End Planting trees you may never sit under

If this episode resonated and stirred something in you, here are a few ways to take the next step.

If you want to become an accredited coach and learn the skills to change lives, come and join me at Coach Business School. I will guide you personally through the training.

If you are already an accredited coach and want to build a sustainable, impactful coaching business, join me inside Coach MBA, where I teach marketing and business specifically for coaches.

If living alcohol free is part of your journey, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise. 25% of net profits go into building a foundation to do good in the world.

And if you want daily structure, support, and connection around living alcohol free, download DRYY, my alcohol free app and community. It is designed to help you build consistency, clarity, and momentum without doing it alone.

I would love to see you in the training very soon.

Let’s do this.

In this episode, I speak directly to you as a coach about what I believe is the real foundation of long-term success. Your own self-development.

Coaching is not something you switch on for clients and switch off afterwards. It is a way of running your mind, challenging your thinking, and choosing beliefs that create clarity, confidence, and momentum. If you are not living the learning, something has been missed.

This episode is an invitation to turn the coaching lens back on yourself and apply the same tools you give to others to your own life and business.

What You’ll Learn in This Episode

• Why self-development is the foundation of great coaching
• How untrained thinking quietly limits performance
• Why belief-level work creates lasting change
• The danger of treating the future like a fact
• How negativity bias shapes your experience of life
• Why comfort zones shrink as coaches grow
• The link between courage, growth, and fulfilment
• How goal setting activates opportunity
• Why coaches must apply the work to themselves first
• How to live in a friendly universe

Timestamps

00:00 – 02:00 Why self-development matters more than technique
02:00 – 04:00 Coaching as a philosophy for life
04:00 – 06:00 The untrained brain and negativity bias
06:00 – 08:00 Belief-level coaching and real transformation
08:00 – 10:00 Options versus outcomes
10:00 – 12:00 Catching your own thinking traps
12:00 – 14:00 Why the future is always made up
14:00 – 16:00 Comfort zones, courage, and growth
16:00 – 18:00 Goals, focus, and activating opportunity
18:00 – End Living the learning and leading by example

If this episode resonated and you want to take your development further, come and join me at Coach Business School. If you want to get accredited as a coach, I will personally guide you through the training from start to finish.

If you are already an accredited coach and want to master the business and marketing side of coaching, join me inside Coach MBA.

And if part of your self-development journey includes living alcohol free, check out Authentic Brew, a functional alcohol free drink designed to support focus, energy, and connection without compromise.

I would love to see you in the training very soon.

Let’s do this.