The Coach Business School Podcast

When I first qualified as a coach, one of the biggest surprises was just how lonely it could feel.

You train alongside other coaches, learn together and build your skills together. Then suddenly, you’re out there trying to figure everything out on your own.

Add social media into the mix, and it can quickly start to feel like everyone else is doing better than you.

But what if coaching didn’t have to be a solo pursuit?

In this episode of The Coach Business School Podcast, I explore how we can move away from competition and comparison and start thinking about coaching as a team sport.

Because when coaches come together, support each other and celebrate each other’s wins, something very different starts to happen.

What You'll Learn:

• Why coaching can sometimes feel surprisingly lonely

• How comparison can affect the way you see your own progress

• Why an abundance mindset can change the game

• What happens when coaches collaborate instead of compete

• How being part of a community can transform your coaching journey

Timestamps:

00:00 – 03:00 Why coaching can feel lonely

03:00 – 06:00 Competition versus abundance

06:00 – 09:00 Changing the way we think

09:00 – 12:00 Turning coaching into a team sport

12:00 – 14:00 The power of working together

14:00 – End Your next step in coaching

If you’d like to become part of a coaching community and train as a coach, come and explore what we do at Coach Business School.

You can join our six-month Diploma and train from beginner to qualified coach, start with our Foundation Certificate in Coaching, or, if you’re already qualified, continue developing through our coaching specialisms and Coach MBA.

Explore our coach training: https://coachbusiness.school/

And don’t forget to follow The Coach Business School Podcast so you never miss an episode.

Let’s do this.

Andy

What if one of the most powerful skills in coaching isn’t a clever question, a new technique or another coaching model?

It’s something far easier to overlook.

In this episode, I explore positive presence, an approach that I believe can completely change the way you coach and, perhaps more importantly, the way you show up in life.

This conversation was inspired by a recent masterclass with Christian van Nieuwerburgh and got me thinking about what really separates good coaching from truly transformational coaching.

And the best part? This doesn’t have to stay inside the coaching room.

What You'll Learn:

• Why positive presence matters in coaching

• What can be overlooked when we focus too much on tools and techniques

• A different way to think about your role as a coach

• How coaching skills can influence life beyond your clients

• What it might really mean to become a transformational coach

Timestamps:

00:00 – 03:00 The overlooked skill in coaching

03:00 – 06:00 What really makes a difference?

06:00 – 09:00 Beyond questions, tools and techniques

09:00 – 11:00 Taking coaching into everyday life

11:00 – End The bigger transformation

If this episode has inspired you to train as a coach, come and explore what we do at Coach Business School.

Whether you’re completely new to coaching or already qualified and looking to develop a specialism, we have training pathways including Positive Psychology Coaching, Alcohol-Free Performance Coaching, ADHD Coaching and the Coach MBA.

Explore our coach training: https://coachbusiness.school/

And don’t forget to follow the podcast so you never miss an episode.

Let’s do this.

Andy

What could a firefighter, a teacher and a marketing executive possibly have in common?

Their careers might look completely different, but their stories led them somewhere unexpected.

In this episode, I explore something I see time and time again in coaching: people going through challenging experiences and discovering that what they’ve been through might become the starting point for something much bigger.

And the story behind these three people is a brilliant example.

If you’ve ever wondered whether your own life experience could help someone else, or whether you have what it takes to become a coach, this episode might change the way you see your story.

What You'll Learn:

• What these three very different people have in common

• Why your life experience matters in coaching

• How your past could shape your future

• Why you don’t need to have everything figured out to become a coach

• What can happen when you turn experience into contribution

Timestamps:

00:00 – 02:00 Three people, one unexpected connection

02:00 – 04:00 Where their stories led them

04:00 – 06:00 Turning experience into something more

06:00 – 08:00 Looking differently at your own story

08:00 – End Could coaching be your next chapter?

If this episode has got you thinking about training as a coach, come and explore what we do at Coach Business School.

If you’re completely new to coaching, our diploma programmes can take you from beginner through to qualified coach. If you’re already qualified, you can develop your skills through our specialist training or build the business side of your coaching through our Coach MBA.

Explore our coach training: https://coachbusiness.school/

And don’t forget to follow the podcast so you never miss an episode.

Let’s do this.

Andy

From individual development to some of the world's biggest organisations, coaching has come a long way. And there’s a fascinating reason why.

If you're already a coach, thinking about becoming one, or simply curious about where the profession is heading, this is one you'll want to hear.

What You'll Learn:

• Why positive psychology matters to coaching

• What helped change the perception of coaching

• Why organisations are investing in coaching

• Where the profession could be heading next

• Why this is an exciting time to become a coach

Timestamps:

00:00 – 03:00 Positive psychology and coaching

03:00 – 05:00 A turning point for the profession

05:00 – 07:00 Coaching in the workplace

07:00 – 10:00 Why organisations are paying attention

10:00 – End The opportunity for coaches

If this episode has inspired you to train as a coach, you can explore our Diploma in Coaching & Positive Psychology, designed to take you from complete beginner through to becoming a qualified coach.

Already qualified? You can also explore our specialist training in Positive Psychology Coaching.

Discover our coach training: https://coachbusiness.school/

And don't forget to follow the podcast so you never miss an episode.

Let's do this.

Andy

What could one of the world's most iconic figures possibly teach us about coaching?

More than you might think.

In this episode, I explore an unexpected connection that completely changes the way we might think about coaching, our experience, and the opportunities ahead of us.

If you've ever wondered whether it's too early, too late, or simply not the right time to become a coach, this conversation might give you a completely different perspective.

What You'll Learn:

• A surprising lesson we can take from Sir David Attenborough

• Why your experience could matter more than you realise

• A different way to think about your future as a coach

• Why coaching offers an opportunity unlike many other careers

• The mindset that could change how you approach your coaching journey

Timestamps:

00:00 – 03:00 The surprising connection

03:00 – 05:00 Rethinking the traditional career path

05:00 – 08:00 A different perspective on experience

08:00 – 10:00 An advantage you may not have considered

10:00 – End The bigger opportunity in coaching

If this episode has inspired you to explore coaching, I'd love to invite you to discover the training available at Coach Business School.

Find out more: https://coachbusiness.school/

And don't forget to follow the podcast so you never miss an episode.

Let's do this.

Andy

“Who am I to coach someone else when I haven’t got everything figured out myself?”

It’s one of the biggest barriers I see, both for people thinking about becoming a coach and for newly qualified coaches trying to put themselves out into the world.

We convince ourselves that we need to have the perfect life, the perfect career, the perfect story and all the answers before we’re qualified to help somebody else.

But after more than a decade of coaching, I’ve learned the opposite.

Real people want to work with real people.

In this episode, I explore why being perfectly imperfect can actually be one of your greatest assets as a coach. Your struggles, experiences and the obstacles you’ve overcome are part of what allows the right clients to see themselves in your story and connect with you.

You don’t need a perfectly polished story. You need the courage to own your story, share it and use it to help someone who might be where you once were.

What You’ll Learn:

• Why you don’t need to be perfect to become a brilliant coach

• How your struggles can become some of your greatest coaching assets

• Why real people connect with authenticity rather than polished perfection

• How sharing your story can help the right coaching clients find you

• Why fear of not being “good enough” could be stopping you from making an impact

Timestamps:

00:00 – 03:00 Who am I to coach someone else?

03:00 – 06:00 Why people don’t want Photoshopped perfection

06:00 – 09:00 Turning your struggles into your greatest coaching asset

09:00 – 12:00 Why your story attracts the right people

12:00 – End Getting over yourself and having the courage to show up

If this episode has inspired you to explore coaching, I’d love to invite you to discover the training available at Coach Business School.

Whether you’re starting from scratch and want to become a qualified coach, looking to develop a specialist coaching skill set, or you’re already accredited and want to master the business and marketing side of coaching, there’s training designed to support your next step.

Explore Coach Business School: https://coachbusiness.school/

And don’t forget to follow the podcast so you never miss an episode.

Let’s do this.

Andy

One of the biggest lessons I’ve learned in coaching is this: specialists stand out.

Finding my own niche in alcohol-free performance coaching completely transformed my coaching career. It gave me clarity around who I wanted to help, allowed me to develop genuine expertise, and opened doors I could never have predicted.

And right now, there’s another coaching specialism that I believe is absolutely exploding: ADHD and neurodiversity coaching.

In this episode, I explore why awareness around ADHD and neurodiversity is growing so rapidly, why more clients are looking for coaching support to help manage busy brains, and why developing specialist skills in this area could be incredibly valuable for coaches.

I also explore the fascinating crossover between ADHD coaching and alcohol-free performance coaching, and why I believe these are two coaching specialisms worth watching.

What You’ll Learn:

• Why specialising can help you stand out as a coach

• Why ADHD and neurodiversity coaching is growing rapidly

• How coaching can support clients with busy brains

• Why alcohol-free performance coaching continues to be a powerful niche

• The important crossover between ADHD and alcohol-free coaching

Timestamps:

00:00 – 02:30 Why finding a coaching niche matters

02:30 – 05:00 Why ADHD coaching is growing so quickly

05:00 – 07:30 Supporting clients with busy brains

07:30 – 10:00 Two coaching specialisms worth watching

10:00 – End The crossover between ADHD and alcohol-free coaching

If this episode has inspired you to explore coaching, I’d love to invite you to join my Diploma in Coaching & Positive Psychology (DCPP) cohort.

Apply here: https://coachbusiness.school/diploma-capp/

Already a coach and looking to develop a new specialism? At Coach Business School, we also offer specialist training in ADHD Coaching and Alcohol-Free Performance Coaching, helping you expand your skills and support even more clients.

Explore the specialist training:

ADHD Coach Specialism: https://coachbusiness.school/adhd-coaching-specialism/ 

Alcohol Performance Coach: https://coachbusiness.school/alcohol-free-performance-coach/ 

And don’t forget to follow the podcast so you never miss an episode.

Let’s do this.

Andy

If I could go back and speak to the coach I was in my first year, I'd have a lot to say.

I made plenty of mistakes. I waited too long. I undercharged. I gave too much advice. I worried about being ready. And I almost gave up more than once.

The good news?

Every one of those mistakes taught me something that helped shape the coach I've become today.

In this episode, I share the lessons I wish someone had taught me from the very beginning. Whether you're thinking about becoming a coach, you're in your first year, or you've been coaching for years, these insights could save you years of trial and error.

Because coaching isn't just about mastering the craft. It's about learning how to build a meaningful, sustainable coaching career.

What You'll Learn:

• Why giving advice often weakens great coaching

• The biggest pricing mistakes new coaches make

• Why selling outcomes matters far more than selling your time

• How finding your niche can transform your coaching business

• The lessons I wish I'd learned years earlier that would have accelerated my journey

Timestamps:

00:00 – 05:00 The biggest mistakes I made in my first year of coaching

05:00 – 10:00 Why advice giving can hold coaches back10:00 – 15:00 Pricing, confidence, and getting paid for your coaching

15:00 – 20:00 Selling outcomes instead of selling your time

20:00 – End Finding your niche and building a coaching business that lasts

Going Dry Documentary Premiere

Join us for the first public screening of Going Dry at the Melbourne Documentary Film Festival on 8th July 2026 at Cinema Nova, Melbourne. Tickets available here: Going Dry at MDFF 2026

If you're in Australia, I'd love for you to come along and be part of this special first screening.

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)

If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

And don't forget to follow the podcast so you never miss an episode.

Let's do this.

Everyone seems to be talking about AI.

Will it replace jobs? Will it replace creativity? Will it replace human connection?

And as a coach, you might be wondering where coaching fits into all of this.

In this episode, I share why I believe AI will be one of the best things that ever happened to the coaching profession.

Yes, AI will change the world. Yes, it will transform how we work. And yes, it will make many things faster, cheaper, and more accessible.

But there is one thing it can never replicate.

Being human.

I explore why coaching is uniquely positioned to thrive in an AI-driven world, why human connection will become more valuable than ever, and why I believe we're about to see an explosion in demand for great coaches.

What You'll Learn:

• Why AI will increase demand for human coaches, not decrease it

• The difference between information, automation, and human connection

• Why "AI slop" is creating a renewed appreciation for authentic voices

• How coaching could grow from millions of people to billions worldwide

• Why now might be the best time in history to become a coach

Timestamps:

00:00 – 03:00 Why AI is dominating every conversation right now

03:00 – 06:00 The rise of AI content and what people are already rejecting

06:00 – 09:00 How AI coaching could transform access to coaching globally

09:00 – 11:00 Why human connection will become more valuable than ever

11:00 – End Why coaching is one of the most future-proof careers available

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)

If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).

Let’s do this.

People often assume I became a coach because I had some grand plan.

That I always knew I wanted to help people. That coaching was the dream from day one.

The truth is very different.

I never intended to become a coach at all.

In fact, I stumbled into coaching by accident while trying to solve my own problems. I was searching for answers, looking for a better way to think, perform, and live. What I found completely changed the direction of my life.

If you've ever wondered whether coaching might be for you, this episode might just surprise you.

What You'll Learn:

• How one book completely changed the direction of my life

• Why I nearly walked out of my coaching training

• The lesson that taught me the true power of the mind

• How coaching transformed my career, health, and relationship with alcohol

• Why I eventually left a successful corporate career to become a full-time coach

Timestamps:

00:00 – 04:00 How I accidentally discovered coaching

04:00 – 08:00 Training with John Grinder and feeling completely out of my depth

08:00 – 12:00 The lesson that almost made me quit the course

12:00 – 16:00 Using coaching to transform my own life

16:00 – End Leaving my old career behind and stepping into purpose

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)

If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).

Let’s do this.