This is a big one.

That moment when you go from being a “normal person” to calling yourself a coach can feel uncomfortable, even a bit scary.

I remember it vividly. The fear, the doubt, the stories in my head about what people would think. Who do you think you are? That voice can be loud.

In this episode, I break down why that fear shows up, why it’s completely normal, and more importantly, why it’s something you need to move through, not avoid.

Because stepping into coaching isn’t just about helping others. It’s about your own evolution. Your own growth. Your own metamorphosis.

And once you lean into that, everything starts to open up.

What you’ll learn:

• Why the transition into becoming a coach feels uncomfortable

• How fear of judgment is created and why it’s rarely true

• The mindset shift from “normal person” to coach

• Why identity change is the real challenge behind coaching

• How stepping into coaching unlocks a completely new life path

Timestamps:

00:00 – 03:00 The fear of becoming a coach and being judged

03:00 – 06:00 My story of stepping into coaching and the doubts that came with it

06:00 – 09:00 Why most fears about what others think are not real

09:00 – 12:00 Identity change and the “caterpillar to butterfly” shift

12:00 – End Embracing the coaching journey and what becomes possible

If you want to go deeper and actually learn how to rewire your thinking, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re curious about becoming a coach, I run a free live workshop where I’ll show you how this all works and how you can turn it into something meaningful and purposeful. Click here to register. (https://coachbusiness.school/discover-coaching/)

If you’re already a coach, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also explore my free courses, including The Alcohol Free Advantage and Train Your Brain, over at andyramage.com (https://andyramage.com/).

Let’s do this.

In this episode, I unpack one of the most powerful coaching approaches in the world: motivational interviewing. After sitting down with one of its co-creators, I break down how this method has helped millions of people create lasting change, particularly in their relationship with alcohol.

At its core, this conversation is about understanding how change really works. Most people think change is about willpower, but the truth is it’s about resolving the internal tug-of-war happening in your mind.

I explore the concept of ambivalence, that constant back-and-forth between what you want and what you know isn’t serving you. And more importantly, how great coaching helps you dissolve that tension so change becomes natural, not forced.

This episode will completely shift how you think about behaviour change, coaching, and even your own habits.

What you’ll learn:

• What motivational interviewing is and why it’s so effective

• Why ambivalence is at the heart of all behaviour change

• The real reason willpower fails (and what works instead)

• How beliefs drive your habits, emotions, and actions

• Why great coaching is about guiding, not telling

Timestamps:

00:00 – 02:00 What motivational interviewing is and why it matters

02:00 – 05:30 Understanding ambivalence and the change process

05:30 – 08:30 Why willpower doesn’t work long-term

08:30 – 12:00 How beliefs shape behaviour and identity

12:00 – End The core principles of world-class coaching

Links & Resources:

• Explore coaching training: https://coachbusiness.school

• Contact the team: [email protected]

Let me say this straight.

Most people have absolutely no idea what coaching really is.

And that includes people who are thinking about becoming coaches.

In this episode, I break down why this misunderstanding exists and why it’s such a huge opportunity for you if you’re a coach or thinking about becoming one.

Because here’s the truth. People aren’t saying no to coaching. They’re saying no to what they think coaching is.

So it’s on us to show them the difference.

I walk you through how I explain coaching in a simple, powerful way that creates those lightbulb moments. The kind where someone suddenly gets it and thinks… I want that.

What You’ll Learn In This Episode

• Why most people misunderstand what coaching actually is
• The key difference between coaching, therapy, and mentoring
• Why great coaching is about exploring thinking, not giving advice
• How beliefs shape emotions, actions, and results
• Why educating your clients is essential to building a coaching business

Timestamps

00:00 – 03:00 Why most people don’t understand coaching

03:00 – 06:00 The difference between coaching, therapy, and mentoring

06:00 – 09:00 Why advice and mentoring fall short

09:00 – 11:00 The power of beliefs and the “cheeseburger” example

11:00 – End Why educating people about coaching changes everything

If you want to learn how to coach at a deep, transformational level, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re new to coaching, I run a free live workshop where I’ll show you exactly what coaching really is and how you can turn it into something meaningful and impactful.

If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches so you can grow with confidence.

You can also check out the Foundation Certificate, a great way to experience coaching and see if it’s right for you.

Let’s do this.

This is one of the biggest mistakes I see coaches make.

Trying to help everyone… and ending up helping no one.

In this episode, I break down one of the most important principles in building a successful coaching business, and that’s niching.

I share a simple way to uncover your niche using something you already have, your story.

What You’ll Learn In This Episode

• Why generalist coaches struggle to stand out
• The powerful shift from generalist to specialist
• How your personal story reveals your ideal niche
• Why your professional background is a hidden goldmine
• How niching makes building a coaching business simpler and faster

Timestamps

00:00 – 03:00 The biggest mistake most coaches make

03:00 – 06:00 Why people choose specialists over generalists

06:00 – 08:30 Finding your niche through your personal story

08:30 – 11:00 Using your professional background to unlock opportunities

11:00 – End How to turn your niche into a successful coaching business

If you want help building your coaching business the right way, come and join me at Coach Business School (https://coachbusiness.school/).

If you’re new to coaching, I run a free live workshop where I’ll show you exactly how to get started and what it really takes to succeed. Register here. 

If you’re already qualified, you can join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

Everything I’ve talked about in this episode is something we go deep on inside the training.

Let’s do this.

In this episode, I share a powerful reminder of how the skills you develop on your journey to becoming a coach can often become more economically valuable than your actual one-to-one coaching.

This conversation is for anyone who is coaching-curious, newly qualified, or already established and feels they have to leave their previous career behind. We explore how to identify your "superpowers”, those existing skills and hard-earned lessons from your past, and combine them with coaching to create high-value, unique offerings that the market is searching for.

What you’ll learn in this episode:

• Why your best coaching opportunities are often hidden in your "warm leads" and existing networks

• The mistake of walking away from your previous career's expertise

• How to leverage high-impact skills like documentary making or photography to build stature

• Why the world’s most successful coaches (like Tony Robbins) make more from marketing than coaching

• How to wrap your coaching skills around a specialist technical skill (like book publishing)

• Why every new skill you pick up is a potential new revenue stream

• How to move from being a "generalist" to a "specialist" with a unique superpower

Timestamps

00:00 – 02:00 Intro: Why coaching skills are more valuable than you think 

02:00 – 04:00 The "Existing Career" Trap: Why you shouldn't say goodbye to your past

04:00 – 06:00 Nina’s Story: Leveraging documentary making as a coaching superpower

06:00 – 08:00 Beyond one-to-one: How technical skills generate inbound interest 

08:00 – 10:00 The Book Coach example: Combining publishing expertise with coaching logic

10:00 – 11:30 Lessons from the pros: Why top coaches are actually master marketers 

11:30 – End Reflective work: Identifying your own monetisable "wraparound" skills

If this episode resonated and you want to go deeper, here are a few ways to continue the journey.

If you’re thinking about becoming a coach, come and join me at Coach Business School (https://coachbusiness.school/). You can start with the Foundation Certificate in Coaching, which gives you a taste of what it’s like to train as a coach.

If you’re already a qualified coach, you can train with me in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/), or join the Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/), where I teach marketing and business specifically for coaches.

You can also access two free courses at andyramage.com (https://andyramage.com/).

The first is The Alcohol Free Advantage (https://andyramage.com/unlock-your-alcohol-free-advantage/), which explores the powerful benefits of removing alcohol.

The second is Train Your Brain (https://andyramage.com/how-to-train-your-brain/), where I teach simple tools to help you run your mind more effectively.

And if you’d like to work with me live, join my Limitless (https://andyramage.com/unleash-your-limitless/) self development event in London this 21st of March.

I would love to see you on the journey.

Let’s do this.

This might be a slightly controversial episode.

The accreditation bodies probably won’t love what I’m about to say, but it’s something I’ve learned through years of coaching in the real world.

When we train as coaches, we’re taught the pure essence of coaching. Client led. Minimal talking. Powerful questions. Silence. Reflection. And that skill is absolutely essential.

But in the real world of coaching, something interesting happens.

Sometimes coaching alone isn’t enough.

In this episode, I explore the three modes I believe make truly great coaches: coaching, mentoring, and teaching. I share how my own coaching has evolved and why introducing teaching into coaching sessions can massively accelerate results for your clients.

If you’re a coach, this could transform the way you structure your sessions and the impact you create.

What You’ll Learn In This Episode:

• Why pure coaching is the most important skill to master first

• The common misconception many coaches have about accreditation rules

• The three coaching modes that create transformational results

• Why mentoring can be powerful when used at the right moment• How teaching can unlock breakthroughs for your clients

• The concept of “the map is not the territory” and why beliefs shape everything

• How introducing learning can accelerate the coaching process

• Why real world coaching often evolves beyond textbook theory

• How to structure sessions using teaching, coaching, and mentoring

• Why courageous coaches are willing to challenge the rulebook

Timestamps

00:00 – 02:00 Why this conversation might be controversial

02:00 – 04:00 The essence of pure coaching

04:00 – 06:00 Where accreditation bodies focus their training

06:00 – 08:00 The real world challenge many coaches face

08:00 – 10:00 The three modes of coaching

10:00 – 12:00 Why teaching can unlock powerful breakthroughs

12:00 – 14:00 The “map is not the territory” concept

14:00 – 16:00 Designing coaching journeys for clients

16:00 – 17:30 Why great coaches challenge the rulebook

17:30 – End Courage, creativity, and evolving as a coach

If you want to train as a coach and learn these skills properly, come and join me at Coach Business School (https://coachbusiness.school/).

We run a treble accredited diploma in positive psychology and coaching psychology, and we also help qualified coaches build the coaching business of their dreams through our Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).

You can also train in specialist areas like Alcohol Free Performance Coaching (https://coachbusiness.school/alcohol-free-performance-coach/) and our upcoming ADHD Coaching (https://coachbusiness.school/adhd-coaching-specialism/) specialism.

If you’d like to join us, explore the training, or book a call with the team, check out the links below.

Keep coaching.

Most coaches train together… and then go it alone.

And that’s where things start to unravel.

In this episode, I’m diving into why coaching does not have to be a solo sport and how the comparison trap is quietly killing incredible coaching careers before they ever truly begin.

I share the mindset shift that changed everything for me, from a win lose world as a professional footballer and broker to building a coaching business rooted in abundance, collaboration and collective success.

If you have ever felt behind, not good enough, or stuck comparing yourself to other coaches online, this episode is for you.

Because when we turn coaching into a team game, everything changes.

What You’ll Learn In This Episode:

• Why comparison is destroying great coaching careers
• The difference between a scarcity mindset and an abundance mindset
• How social media fuels insecurity for coaches
• Why there are more than enough clients for all of us
• How AI could actually grow the coaching industry
• Why guarding your ideas keeps you small
• The power of community and shared wins
• What the CBS Coaching Collective really stands for
• How collaboration accelerates success
• Why coaching is more powerful as a movement than a solo mission

Timestamps

00:00 – 02:00 Why coaching feels like a solo sport
02:00 – 04:00 The comparison trap and social media
04:00 – 06:00 From win lose mindset to abundance
06:00 – 08:00 There are more than enough clients
08:00 – 10:00 Why AI could help human coaches
10:00 – 12:00 Turning coaching into a team game
12:00 – 14:00 Celebrating collective wins
14:00 – 15:30 The future of the Coaching Collective

If you’re ready to stop comparing and start collaborating, come and join us inside the Coach Business School (https://coachbusiness.school/).

Whether you’re brand new, building momentum, or ready to scale, we’ve got you covered.

Enquire about training or the refresher course: [email protected]

And if this episode resonated, share it with a fellow coach who needs to hear it.

Together, we move the needle.

Keep coaching.

In this episode, I share a powerful reminder of why the name you give yourself as a coach is one of the most important business decisions you’ll make.

This conversation is for anyone who is coaching-curious, newly qualified, or already coaching and has ever felt the stigma of the term "Life Coach." We explore whether it is more skillful to use a different name that better describes your unique value and the professional depth of what you actually do in the room with your clients.

This is not about chasing titles or building something overnight. It is about creating clarity for your clients, stepping into a specialist arena, and understanding how to educate the world on the professional power of coaching as a tool for exploring the mind.

What you’ll learn in this episode:

• Why the word "Coach" standalone is often misinterpreted
• The truth about the stigma of "Life Coaching" and how to overcome it
• Why professionalism and treble accreditation are the future of the industry
• Where coaching sits on the wellbeing spectrum (The -10 to +10 team)
• How to use "Expert Arenas" to find a title that actually resonates
• Creative alternatives to "Coach" like Strategist, Architect, and Designer
• The secret to being a specialist rather than a generalist

Timestamps

00:00 – 02:00 Is "Coach" the right word for what you do? 

02:00 – 04:00 The stigma of life coaching vs. professional advice-giving

04:00 – 06:00 Professionalism, accreditation, and the well-being spectrum 

06:00 – 08:00 Educating your clients on what coaching actually is 

08:00 – 10:00 Exploring expert arenas and niche-specific titles 

10:00 – 12:00 Specialist vs. Generalist: The secret to a successful business 

12:00 – End How to start your journey with the Foundational Certificate

If you have ever felt called to something more, or sensed that your current path is not fully using who you are, this episode is for you.

If this episode resonated and you want to explore coaching further, here are a few ways to join me:

• If you want to train as a coach and work directly with me: Join us at Coach Business School (https://coachbusiness.school/).
• If you are already an accredited coach and want to build a sustainable coaching business: Join me inside Coach MBA (https://coachbusiness.school/business-and-marketing-mastery/).

I would love to see you on the journey.

Let’s do this.

In this episode, I’m joined by Felicity Williams for a powerful conversation about taking action, overcoming fear, and turning ideas into reality.

Felicity shares her journey from total beginner to published author in just six weeks, while navigating a major life transition, a full-time career, and coach training. This is not a story about perfection or having it all figured out. It is a story about courage, momentum, and saying yes before you feel ready.

This episode is for coaches, aspiring coaches, and anyone who has an idea they keep putting off and knows it is time to move from intention to action.

What you’ll learn in this episode:

• Why action beats overthinking every time
• How confidence is built through doing
• Why perfection is the enemy of progress
• How coaching accelerates personal change
• What it takes to publish a book quickly
• How fear can become a compass
• Why taking imperfect action changes everything

Timestamps

00:00 – Why action matters
03:00 – Felicity’s turning point
06:00 – From coaching to confidence
10:00 – Action over perfection
14:00 – Writing and publishing a book
18:00 – Growth mindset in real life
End – Why doing it scared works

If this episode resonated and you want to take action in your own coaching or business journey, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
https://coachbusiness.school/

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
https://coachbusiness.school/business-and-marketing-mastery/

I would love to see you on the journey.

Let’s do this.

In this episode, I share my prediction for the future of coaching and why it is both exciting and unsettling at the same time.

The world is changing fast. AI is accelerating everything. And many people are understandably wondering what that means for coaching, human connection, and meaningful work. In this conversation, I explain why I believe coaching is not under threat, but on the brink of its biggest expansion ever.

This is not about competing with technology. It is about understanding why human connection, presence, and real-world coaching will become more valuable, not less.

This episode is for coaches, aspiring coaches, and anyone who wants to understand where coaching is heading and how to stay relevant, impactful, and ahead of the curve.

What you’ll learn in this episode:

• Why the future of coaching is brighter than ever
• How AI will increase demand for human coaches
• Why access creates awareness and opportunity
• The difference between information and transformation
• Why human connection cannot be replaced
• How coaching helps people navigate rapid change
• What it means to future-proof yourself as a coach

Timestamps

00:00 – Why the future of coaching matters
02:00 – Lessons from past industry disruption
05:00 – AI and the accessibility of coaching
08:00 – Why human coaches still win
12:00 – Connection, energy, and transformation
15:00 – The rise of in-person coaching
18:00 – Why now is the time to be a coach
End – The coaching opportunity ahead

If this episode resonated and you want to explore coaching further, here are a few ways to join me.

If you want to train as a coach and work directly with me, join us at Coach Business School
https://coachbusiness.school/

If you are already an accredited coach and want to build a sustainable coaching business, join me inside Coach MBA
https://coachbusiness.school/business-and-marketing-mastery/

I would love to see you on the journey.

Let’s do this.