Most brands don’t collapse from one catastrophic mistake. They fade from small branding and strategy errors repeated over time.

In this episode of Brand Crimes and Other Offenses, Sasha Monique breaks down the seven most common brand strategy mistakes that quietly destroy momentum. From overdesigning and under positioning to identity drift, narrative incoherence, and creative cowardice.

If you’re a founder wondering why brands fail, why your marketing feels stale, or why a rebrand won’t fix deeper issues, this episode is your forensics report.

In this case file, you’ll learn:

• Why overdesigning is often a symptom of missing strategy
• How under positioning makes brands invisible
• Why trend chasing is brand self-harm
• The real cost of identity drift and brand confusion
• How to course-correct before your brand becomes forgettable

Evolution without identity will be your most expensive invoice.

00:00 Introduction to Brand Crimes
00:42 Episode Two: The Forensics Report
02:12 The Seven Sins That Kill Brands Slowly
02:48 Sin #1: Overdesigning
06:06 Sin #2: Under Positioning
08:41 Sin #3: Trend Chasing
10:31 Sin #4: Identity Drift
12:50 Sin #5: Narrative Incoherence
15:16 Sin #6: Strategic Negligence
17:00 Sin #7: Creative Cowardice
18:27 Conclusion + Next Case Preview