Security Business: Marketing and Ops for Ambitious Alarm Companies

The 7 steps in our security sales process - S1E17


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Every business, fundamentally, sells the same way. But in practice, the process can be wildly different. We have seven steps in our process, whether we’re selling burglary alarm systems, access control, CCTV, or fire protection. We use direct calls to initiate conversations and in person appointments to find out how we can help and delivery our quotes. It’s old school, but our system works.
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Security Business: Marketing and Ops for Ambitious Alarm CompaniesBy Marshall Jones Jr.