GUIDE Culture® Podcast

The 75% of People You Might Be Missing: How to Know and How to Fix It


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“After I get people interested, I can’t get them to convert into customers.”

“I struggle to create content that gets people interested.”

“I know what I have can help people, but I just can’t quite get that across.”

A few months back we sent out a survey to see what people are struggling with most when it comes to sales and those ⬆️ were some of the common things we kept hearing…


And what's interesting is that all of those statements have 1️⃣ thing in common:

It all comes down to MISSING the signals that someone is sending to you.

You see, the information that you might be giving to someone, isn’t necessarily the information they need to hear to click the buy button. 

As the professional, when you can detect and adapt to what a potential client needs to hear in order to buy, you ultimately make more sales!


So how exactly do you detect and adapt to other styles? Glad you asked

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GUIDE Culture® PodcastBy Macy McNeely, Kathryn Shubert and Loy Day