Episode Highlights

The 8 ways to differentiate your business:

1. Solve a specific problem

2. Focus on your genius methodology that delivers better results than anyone else

3. Combine several services so that you solve an important problem for your clients in a way that no one does. The goal is to make your clients lives easier and also solve their problems in a way no one else is doing.

4. Add and bundle complementary services to what you currently offer in order to provide a better solution

5. Create a need or a demand for something your clients need but aren't aware about yet

6. Finding a solution to offer to clients would be dying to pay more to get

7. Solve a bigger and more important problem

8. Solve a problem no one thinks is possible to solve

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