Forces of Business Transformation

The 80/20 Business Operating System with Bob Muscat


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I interview Bob Muscat, a Marketing and Business Transformation expert, who has developed a unique approach to a concept known as 80/20, where 20% of your customers deliver 80% of your value. (And 4% of your customers cost you over 50% of your overhead!) 

CEOs and Product executives would be well served by understanding this business practice sourced from the Pareto principle. 

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Forces of Business TransformationBy Mark Travis & Company, Inc