growth minded SUPERHEROES

The 80/20 Experimentation Rule: Secrets to Winning with Data from Booking.com's Jorden Lentze

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What if 80% of your experiments failed - but the remaining 20% transformed your business? In this episode of growth-minded SUPERHEROES, Julia & André welcome Jorden Lentze, Senior Product Manager Apps at Booking.com, for an eye-opening conversation on experimentation, data-driven decisions, and the evolution of testing in app development.

With over 15 years of experience, Jorden shares Booking.com's secrets for running successful experiments and the surprising benefits of removing features instead of always adding them.

Key Takeaways from this Episode:

  • Why 80% of experiments might fail, but the 20% that succeed are invaluable.
  • The power of "subtract before adding"—why removing unnecessary features can lead to better outcomes.
  • Why storytelling is a vital skill for experimenters to persuade stakeholders and create memorable insights.
  • How concurrent experiments can help your business move faster without sacrificing quality.


    • 🎉 Don’t miss your chance to see Jorden Lentze live on stage at growth-minded SUPERHEROES (GMS) on June 18th, 2025! Use code JORDEN100 to save €100 on your ticket at www.growthmindedsuperheroes.com.


    💡 Be part of the conversation! Take the survey to vote on one of the three topics Jorden proposed during the episode for his GMS talk:

    1. App Experimentation: Insights into how Booking.com optimizes for apps and why app experiments are different.
    2. 20 Years of Experimentation at Booking.com: The evolution, challenges, and key learnings from two decades of testing.
    3. The Inside Look: How Booking.com organizes and empowers its teams to run experiments autonomously.


      4. 🗳️ Let your voice be heard and help shape Jorden's talk by participating in the survey on www.growthmindedsuperheroes.com!


      ✨ If you enjoy the episode, please follow, like, and review the podcast to help us reach more growth-minded professionals. Your support means the world to us!

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      growth minded SUPERHEROESBy André Morys