In this episode of Build & Thrive Thunder Bay, we delve into the transformative 80/20 rule in marketing and how it can significantly impact local businesses. Discover how to identify which 20% of your marketing efforts are generating 80% of your results, allowing you to streamline your strategies for maximum growth. We’ll explore practical examples tailored to the Thunder Bay market, empowering small to medium-sized business owners with actionable insights to refine their approach. Learn how focusing on key customer segments and leveraging your unique selling propositions can lead to enhanced brand visibility and engagement. Whether you’re just starting or looking to optimize your current marketing efforts, this episode will equip you with the tools to prioritize what really drives growth in your community. Join us as we unlock the secrets to effective marketing in Thunder Bay!