The A to Z of Modern Research

Likert, named after psychologist Rensis Likert, is the most widely used scale in survey research.

In this episode we share best practise in survey design.

How to increase recruitment and completion rates by taking a participant first approach. And how an advanced understanding of cognitive bias will increase your survey's accuracy and efficacy.

Keywords is an invaluable approach to understanding culture.

Created by Raymond Williams, the godfather of cultural studies, a keywords approach enables brands to analyse and understand culture at a deep and meaningful level. Qualitatively different from the traditional trends deck, it is a useful tool for any organisation that strives to be culturally connected.

Here we explore it's benefits as a methodology, and how you can begin to apply it.

This is the 'age of the customer'.

To create a market-leading experience it's essential to understanding how customers interact with your brand, and the sum of experiences they go through in a product lifecycle.

In this episode we delve into customer journeys - an increasingly popular methodology that helps organisations understand existing pain points and identify opportunities for innovation.

From mobile ethnography to VR a wide range of opportunities now exist to immerse ourselves in customers' lives.

Immersive research provides a unique counterpoint to analytics and big data: when big data tells us what, immersive research can tell us how and why.

Here we explore the digital developments that make immersive research more accessible. And how capturing real-world behaviours, emotions and perceptions in context informs useful innovation and authentic communication.

The humanities are rarely mentioned explicitly in the context of business. Yet the study of history, literature and the arts is invaluable in the face of big data, automation and AI. As these disciplines provide a diverse set of tools to help manage complexity in the modern world.

This episode explores some rich research avenues opened up by this line of inquiry.

Discover how to authentically research Millennials and Gen-Z in this interview with award-winning youth trends consultant, Jessica Riches.

Jessica was named British Interactive Media Association (BIMA 100) Rising Star in 2016. She has worked for brands including Nike, Toshiba, Universal Pictures and the Green Party and is regularly quoted in the media for her opinions on youth and social media.

In this episode we're on to G for Generations and Generational theory: from Gen-Z to The Silent Generation via Baby Boomers, Gen-X and Millennials.

Find out the defining characteristics of each generation, how their values are shaped, and why understanding generations plays such an important role in today's research landscape.

Find out how game mechanics, epic meaning, virtual reality, and other techniques, can be applied to fully unlock the potential of research.

There are so many negatives that currently give research a bad name - poor response rates, poor participant experience, poor research uptake, to name a few.

We've found that these can easily be resolved by applying a bit of thought and a lot of action to just one small, single technique. And that technique is fun...quite literally!

Ethics in research. A topic we're passionate about and have built into the business through our Participant Charter.

Look no further than the GRIT CPR 2017 Report for evidence that the relationship between participants and researchers is now broken.

A new way of connecting is needed, and a new language to support that relationship - please, no "consumers" here.

We believe ethics must be at the heart of any attempt to fix this.

The driver of modern capitalism and the 'creed of our age’. In this episode we tackle the immense topic of big data.

From platforms to storytelling, dark data to ethics: we look at the different ways data is generated, how it can and is being used, the pitfalls to look out for and a bit of future-gazing on where the usage of big data could take humanity.

An important topic that sparks much debate! Let's continue the conversation and share your thoughts at [email protected].