The A10 Shift: Why Your Amazon Ads Stopped Working

If your Amazon sales have dropped and your ads aren't doing what they used to, you're not imagining it — and you probably didn't do anything wrong. Amazon shifted to a new search algorithm called A10, and it changed what the platform rewards. This episode breaks down what that shift means, why authors are feeling it now, and what actually helps under the new rules.

In this episode:

Why Amazon's A10 algorithm changed the math on paid advertising

What A10 is actually looking for — and why internal ads alone no longer move the needle

The foundation problem A10 is exposing for authors who built everything inside Amazon

Two metadata quick wins worth checking right now (categories and keywords)

What relationship-based marketing looks like in practice

Resources mentioned:

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