In Episode 7 of The A2B Series, we dive deep into the critical topic of customer retention with Emmanual Morgan, Account Manager at Cube. Retention is not just a metric—it’s a mindset that requires the involvement of the entire Go-To-Market organization.

In episode 6 of The A2B Series, Isaiah and Chalique took time to go through some key reasons as to why B2B marketing programs fail. But don't worry, even though they played chess for this episode, they still had the chance to provide the solution to each problem.

If you want to see your B2B marketing programs succeed then this is the episode for you.

Make sure you stay to the end for this one.

In this long-awaited episode, Ding Zheng joins Isaiah and Chalique live in Austin to dive deep into:

1. Strategies to maximize the impact of events/tradeshows for your company

2. Techniques for creating B2B content that engages and converts

3. ???

Matthew Wensing, CEO of Summit, joins Chalique and Isaiah live in Austin for an in-person  @SaaStock  Local Austin event. We dug up old business/SaaS-related tweets from Matthew, and had him explain himself live! Cue the expose'!

Chris Walker, CEO of Refine Labs, joins Isaiah and Chalique in Austin to discuss the state of B2B marketing. If you're a B2B GTM leader, this episode is for you! A few of the topics discussed in this episode: B2B Marketing best practices, frameworks to scale content, marketing attribution and measurement, what B2B companies can learn from B2C companies, and more!

Nick Tippmann (Prev CMO @GreenlightGuru /vSaaS Investor) sat down with Isaiah and Chalique this week in Austin to talk about how to scale from $0 to $1M ARR and from $1 - $10M ARR, and his experience doing it. The conversion covered a few topics marketers and B2B leaders need to be ready for like: GTM strategy at each phase, how to hire on the marketing team, sales and marketing alignment, common mistakes, and more.

In this episode, Isaiah and Chalique discuss the SaaS landscape as a whole from venture capital deploying investments to startups, common issues in SaaS companies, and the state of certain tech verticals.