People tend to get caught up in blockchain's "crypto-speak," but it doesn't have to be complicated. Blockchain offers three critical opportunities for business: transparency, truth, and traceability - and it's the future of everything we do. Join us as we dive into a fascinating episode with our guest, Don Durm, Vice President of Customer Solutions at PLM, where we'll talk about what blockchain is and how it can turn a complex and messy supply chain into a more efficient powerhouse.