In this episode of Expert Marketing Matters, Mark O'Brien speaks with MJ Legault, a principal with Origin, a leader in marketing for outdoor experiences and products, about her firm's experience with content marketing, her insight into the energy it requires to do well, and the way she's measured its success: in their ability to say no.

The Ability to Say No

Expert Marketing Matters is a podcast about generating ideal new business opportunities by creating and nurturing digital marketing systems and habits that have a measurable impact on your bottom line.

This podcast is brought to you by Newfangled, a digital marketing consultancy focused on empowering experts to do better digital marketing. You can learn more about Newfangled's Digital Marketing Method at Newfangled.com.

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Whether you’re just getting started with paid media or have been honing your efforts for years, we all have the same goal: ensuring we get the best value out of our cost per clicks.   Join me and Olivia Angerosa, Director of Campaign Strategy, as we do a deep dive into what makes a sustainable Paid Media Strategy — and where many go wrong.

Stop Confusing Paid Media for Ads – It’s Central to Your Marketing Strategy

Learn how a product design & development company was teed up to endure an uncertain time through a holistic approach to digital marketing.

Biz Dev During a Pandemic: How to do Fewer Things Better

Even if you're great in a room when pitching your company's products or services, translating that message into the written word is not always straightforward. It's tricky to find that balance between sounding brazen or sounding insecure. John Nugent, Content Marketing Coach at Newfangled, describes this equilibrium as "humble confidence."

Demystifying Evaluator Content: Why Expert Firms Need to Embrace Their Confidence

In this episode Mark invites Fritz Lehman, COO of Zencos, to dive into the hurdles & successes of their last two years of working with Newfangled.

Expert Content Alone Is Not Enough to Generate New Business

In this episode, Mark speaks with Newfangled Content Coach Jeremy Wingle about the three most common hurdles firms face in their content marketing journey, and how to resolve them.

The Ability to Say No

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